Digital Marketing Executive

Job Title: Digital Marketing Associate

Location: Mumbai (On-site)

Experience: 13 Years

Employment Type: Full-time

About Us

Water and Shark is an award-winning global Accounting and Legal Consulting firm with a presence in 12+ countries, serving clients across industries and jurisdictions. As we expand our global footprint, our in-house marketing team plays a pivotal role in shaping the brand story and strengthening our presence across digital platforms.

We are now seeking a results-driven Digital Marketing Associate to work closely with the Digital Marketing Manager in managing social media engagement, driving brand visibility, and executing digital growth strategies.

Position Overview

This role is designed for someone passionate about social media management, brand building, and digital marketing. The ideal candidate will have proven experience in growing followers, engagement, and visibility across platforms, managing organic and paid campaigns, and maintaining a strong, consistent brand tone.

Key Responsibilities

Social Media Management & Engagement

• Manage and grow presence across LinkedIn, Instagram, X (Twitter), Facebook, YouTube, and Google My Business.
• Create posting calendars, schedule content, and ensure brand consistency.
• Engage with audiences, respond to queries, and actively build community interactions.
• Monitor competitor activity and implement strategies to drive follower growth and engagement rates.

Brand Building & Visibility

• Support the Digital Marketing Manager in developing strategies to strengthen brand tone and positioning.
• Ensure all communication reflects a consistent, professional, and premium global consulting brand voice.
• Track and improve metrics related to reach, impressions, and brand recall.

SEO & Website Presence

• Optimize website and Google My Business listings for visibility and search ranking.
• Track keyword performance and recommend improvements to drive organic traffic.
• Assist in implementing SEO-driven strategies in collaboration with the marketing team.

Digital Campaigns (Paid & Organic)

• Execute and monitor Meta Ads, LinkedIn Ads, and Google Ads campaigns.
• Track campaign performance, budgets, and ROI under the guidance of the Digital Marketing Manager.
• Leverage insights to refine campaign targeting and improve outcomes.

Analytics & Reporting

• Use tools like Google Analytics, Search Console, Meta Insights, and LinkedIn Analytics to track growth and engagement.
• Prepare monthly dashboards on follower growth, engagement, reach, and campaign performance.
• Share actionable insights to support strategy refinement.

Requirements

• Bachelors degree in Marketing, Communications, Media, or related field.
• 1–3 years of proven experience in digital marketing and social media management.
• Strong skills in managing Instagram, LinkedIn, X (Twitter), Facebook, YouTube, and Google My Business.
• Solid understanding of SEO, Google Analytics, and social media insights.
• Proficiency in tools such as Canva, Meta Business Suite, Hootsuite/Buffer.
• Strong copywriting skills for social media captions, ad copy, and brand messaging.
• Ability to drive organic growth and engagement, while also supporting paid campaigns.
• Excellent organizational skills and attention to detail.

Preferred (Not Mandatory)

• Experience with SEO tools (e.g., SEMrush, Ubersuggest, Yoast).
• Hands-on experience running LinkedIn Ads, Meta Ads, and Google Ads campaigns.
• Basic video editing or Canva Pro expertise.
• Familiarity with CRM or email marketing tools.

What We Offer

• A role that gives you hands-on experience in building brand tone and digital presence for a global consulting firm.
• Opportunity to work on creative campaigns, marketing scripts, and social media strategies that reach international audiences.
• Exposure to both organic and paid digital marketing across LinkedIn, Instagram, X, Google, and YouTube.
• A chance to refine your SEO, analytics, and digital growth skills while aligning with senior marketing leadership.
• Professional development, mentorship, and career growth in the digital marketing field with opportunities to specialize further.
• A dynamic environment where your contributions directly shape brand visibility, engagement, and reputation across multiple markets.