Video Content Creator
6 days ago
A Video Marketing Specialist responsible for creating engaging video content across multiple platforms to drive growth and brand awareness. The role involves developing platform-native video content that transforms complex AI and SaaS concepts into accessible formats. The specialist will be instrumental in scaling impressions to 10M+ monthly while maximizing engagement and lead generation.
Key Responsibilities
- Create scroll-stopping reels and video content across LinkedIn, Instagram, YouTube, and emerging platforms
- Develop platform-native video content that feels natural to each channel
- Transform complex AI and SaaS concepts into engaging, accessible video content
- Pioneer new video formats that make B2B marketing entertaining
- Drive growth toward 10M monthly impressions across all platforms
- Test and iterate on video strategies to maximize engagement and lead generation
- Analyze performance metrics to optimize content for both reach and conversion
- Experiment with cutting-edge video techniques
- Maintain Fabric's brand voice while adapting tone for different video formats
- Collaborate with content writer and co-founder to align video content with overall marketing strategy
- Stay ahead of video trends and adapt them for B2B SaaS marketing
Must Have Skills
- Video editing tools (Adobe Premiere, Final Cut Pro, or similar)
- Video content creation for social media platforms
- Platform-specific video optimization
- Video marketing strategy
- Performance analytics for video content
- Storytelling for video
Good To Have Skills
- Video SEO and YouTube optimization
- Live video production
- Webinar production
- Video podcast production
- AI/tech industry terminology understanding
- Platform-specific video requirements knowledge
- Social media analytics
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