Video Content Creator

2 weeks ago


Bengaluru, Karnataka, India Fabric Full time ₹ 9,00,000 - ₹ 12,00,000 per year

A Video Marketing Specialist responsible for creating engaging video content across multiple platforms to drive growth and brand awareness. The role involves developing platform-native video content that transforms complex AI and SaaS concepts into accessible formats. The specialist will be instrumental in scaling impressions to 10M+ monthly while maximizing engagement and lead generation.

Key Responsibilities

  • Create scroll-stopping reels and video content across LinkedIn, Instagram, YouTube, and emerging platforms
  • Develop platform-native video content that feels natural to each channel
  • Transform complex AI and SaaS concepts into engaging, accessible video content
  • Pioneer new video formats that make B2B marketing entertaining
  • Drive growth toward 10M monthly impressions across all platforms
  • Test and iterate on video strategies to maximize engagement and lead generation
  • Analyze performance metrics to optimize content for both reach and conversion
  • Experiment with cutting-edge video techniques
  • Maintain Fabric's brand voice while adapting tone for different video formats
  • Collaborate with content writer and co-founder to align video content with overall marketing strategy
  • Stay ahead of video trends and adapt them for B2B SaaS marketing

Must Have Skills

  • Video editing tools (Adobe Premiere, Final Cut Pro, or similar)
  • Video content creation for social media platforms
  • Platform-specific video optimization
  • Video marketing strategy
  • Performance analytics for video content
  • Storytelling for video

Good To Have Skills

  • Video SEO and YouTube optimization
  • Live video production
  • Webinar production
  • Video podcast production
  • AI/tech industry terminology understanding
  • Platform-specific video requirements knowledge
  • Social media analytics

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