Sr. Manager

About OML:

Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment and in the artist-creators community. Celebrated for creating India's first multi-genre music festival, the NH7 Weekender, Only Much Louder has built India's independent music and comedy scene from the ground-up. They won the first-ever Branded Content and Entertainment Cannes Lion for 'Dewarists' and have been the first homegrown content business to have a strong footprint in over 22 countries.

Today, Only Much Louder businesses include -:

Artist Management: Representing the best talent in the country including comedians, actors, chefs, hosts, writers, directors, creators, illusionists, and more.

Content Studio: Developing and producing original long-form scripted and unscripted content for television and streaming platforms since 2016 with over 32 shows and 69 comedy specials, across Amazon Prime, Netflix, MTV, Disney Hotstar and more.

Branded Content: With businesses in the creative and branded content space Only Much Louder has serviced some of the biggest global brands like Tinder, Netflix, OPPO India, Amazon, Tira Beauty, Canva India and more.

1862: A groundbreaking branded content and influencer marketing agency with active campaigns in 22 countries and teams in Russia, Poland, Nigeria and Japan.

GCN: The full-service strategic and creative agency at the intersection of advertising, branded content, communication design and social media.

Hypothesis: Over two decades of working with agencies, brands and influencers has helped us identify gaps and challenges in influencer marketing, resulting in Hypothesis, a comprehensive AI-enabled influencer marketing platform that services the entire influencer marketing journey and has executed more than 150 campaigns.

Role Overview

We're looking for a Content Strategist who thrives in the creator economy and knows what it takes to keep artists relevant, exciting, and ahead of the curve. This role sits at the heart of OML's Artist Management team, working with a diverse roster of comedians, musicians, and creators across beauty, travel, lifestyle, and food.

If the idea of launching a new IP on YouTube or Instagram gives you an adrenaline rush, if you can spot the next content trend before it blows up, and if you're obsessed with how creators can build long-term brands—this role is for you.

Key responsibilities:

• Content Strategy & Roadmaps

• Build long-term content roadmaps for artists across categories (comedy, music, lifestyle, beauty, travel, food).

• Ensure each artist's content aligns with their brand identity and growth trajectory.

• IP Development

• Conceptualize, pitch, and execute original content IPs for YouTube, Instagram, and emerging platforms.

• Stay on top of global and local creator-led formats and adapt them for OML's roster.

• Trendspotting & Research

• Track industry trends, algorithm shifts, and creator economy updates.

• Identify new formats, collaborations, and content opportunities that keep artists relevant.

• Collaboration & Execution

• Work closely with content specialists, managers, and artists to ensure strategies turn into great content.

• Partner with internal and external teams (production, brand solutions, partnerships) to bring ideas to life.

• Performance & Growth

• Analyze performance of artist content and IPs.

• Iterate on strategy to drive engagement, reach, and audience growth.

Skills and Prior Experience:

• Experience: 5-6 years in content strategy, creative strategy, or social media in the creator economy, digital media, or entertainment.
• Platform Knowledge: Deep understanding of YouTube, Instagram, and emerging social platforms—algorithms, formats, and monetization opportunities.
• Creative Drive: You live and breathe creator content. It excites you to develop fresh formats and IPs that audiences want to binge.
• Cultural Radar: You're on top of internet culture, memes, trends, and shifts in the creator economy.
• Collaboration: Strong ability to work with artists and internal teams, turning insights into actionable creative strategies.
• Analytical Edge: Comfort with metrics, performance analysis, and insights-driven decision making.

Our values:

• We build opportunities for our artists, brands and fans; and it's important for us to be reliable and efficient
• We demonstrate honesty, excellence and commitment to success
• 'It's not my job' is not part of our vocabulary, we even stuff envelopes
• We make mistakes, but only to learn from them to build resilience
• We take care of ourselves and our colleagues
• We are our own managers
• We are committed to equality and inclusion
• We are mindful of the strain on the Earth's resources and are committed to reversing the trend with our behaviors where possible

Aside from the fact that you can chance upon your favorite comedians, bump into our furry friends while you grab a cup of coffee and get inside access to some of the coolest festivals in the country;

We ensure all our team members get enough down-time: We have monthly mandatory offs. We don't have a punch-in punch-out culture.

We are ready to level up everyday: You bring the passion, we deliver the (countless) opportunities.

We ensure everyone in the OML fam is taken care of: We offer free mental health care for all team members, we have gender neutral POSH & Parental leave policies, and our insurance policies extend to your in-laws as well

We have fun while we're at it: Game Nights, FRI-YAYs, KnOML and much more

We recognize talent: You bring the passion, we deliver the (countless) opportunities.

Thank you

Thank you for taking the time to go through the opportunity we have to offer.

If you apply, please do not share your photo, age, gender, religion or ethnicity in your resume. You do not even need to share your last name. (We want to eliminate biases on any of these parameters while we decide on our shortlisted candidates)

We will get in touch with you if your profile gets shortlisted.