Marketing Executive

3 days ago

Dombivli, Maharashtra, India Peppermint Communications Full time ₹ 2,50,000 - ₹ 4,00,000 per year

Job Profile: Marketing Executive Events & Promotions

Department: Events & Marketing

Location: Bhiwandi (Kalyan), Mumbai

Type: Full-Time, Onsite

Experience: 1 to 3 Years

Package: 2.5 to 4 Lacs Per Annum

About Peppermint Communications

Peppermint Communications is a leading Events, Exhibitions & Publishing company serving the Fashion, Textile, Innerwear & Sportswear industries. We organize some of India's most influential B2B platforms including INTIMASIA, Source NXT, Super Juniorz, UnderRoof, Lingerie Fashion Week and produce Inner Secrets Magazine, India's longest-running B2B publication for the intimate wear market.

Role Overview

We are looking for a dynamic Marketing Executive to support the marketing and promotional activities of our trade shows and events. The ideal candidate must be creative, articulate, digitally savvy, and passionate about marketing communication. This role involves creating engaging content, building brand visibility, managing social media, and supporting strategic marketing campaigns for all Peppermint events.

Key Responsibilities

1. Event Marketing & Promotions

  • Assist in planning and executing marketing campaigns for events and exhibitions.
  • Support the creation of event promotional materials, digital assets, and communication content.
  • Work with design teams to develop marketing collaterals such as posters, brochures, event creatives, and presentations.

2. Social Media Management

  • Manage daily posting and engagement on LinkedIn, Instagram, Facebook and WhatsApp platforms.
  • Create and schedule content (posts, reels, stories, videos) to promote events.
  • Monitor social media analytics and suggest improvements to increase reach and engagement.

3. Content Creation & Communication

  • Write compelling copy for social media, website, marketing emails, event brochures, and announcements.
  • Assist in preparing proposals, event briefs, and marketing reports.
  • Help develop video scripts, promotional narratives, and storytelling content for campaigns.

4. Partnerships & Outreach

  • Support in collaborating with trade associations, media partners, and influencers for event visibility.
  • Help in sourcing and managing barter deals, sponsorship support, and brand partnerships.

5. Market Research

  • Conduct research on industry trends, competitors, and new marketing opportunities.
  • Identify new digital tools, platforms, and strategies for event promotions.

6. Coordination & Administration

  • Coordinate with internal teams—design, sales, events—to ensure seamless execution of marketing plans.
  • Maintain marketing trackers, campaign reports, and analytics dashboards.

Skills Required

  • Excellent written and verbal communication skills.
  • Creative thinking and strong interest in marketing communication & brand building.
  • Good understanding of digital marketing, social media platforms, and content trends.
  • Proficiency in MS Excel, PowerPoint, Google Workspace.
  • Ability to create engaging content (text, visual ideas, video concepts).
  • Basic knowledge of digital tools like Canva, Mailchimp, Meta Business Suite, or similar (preferred).
  • Ability to multi-task, work with deadlines, and coordinate across teams.

Ideal Candidate

  • 1–3 years of experience in Marketing / Digital Marketing / Event Promotions.
  • Passion for events, fashion, branding, and communication.
  • Energetic, proactive, and eager to learn in a fast-paced events environment.

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