Digital Marketing Executive
2 weeks ago
Talasha has been mandated to hire a
Digital Marketing Executive
for a direct to consumer brand that provides games for kids & adults alike, with the objective of bridging generations through innovative play & family time. Their portfolio includes board games, card games, arts & crafts, puzzles & toys. This is a crucial role owning the holistic brand marketing vertical
Responsibilities -
- Lead the development and execution of comprehensive branding & marketing strategies to strengthen brand narratives & presence.
- Work on brand marketing via integrated digital & offline channels to ensure alignment on brand messaging, brand architecture, positioning & campaign execution
- Create compelling social media campaign calendars that align with brand identity, values, and messaging - providing ongoing oversight for consistency across digital channels (meta, youtube, google).
- Translate market trends & consumer insights into compelling brand narratives
- Define content strategy for new & existing products, including features & value proposition
- Lead offline Go-to-market communications, participate in events & foster brand partnerships
- Manage relationships with Creative agencies, PR firms etc ensuring timely delivery of assets and materials.
- Coordinate with the design team to create and implement branding assets
- Ensure consistent brand voice, aesthetic, and values across all touchpoints, platforms and products
- Serve as the primary point of contact for all branding & marketing-related matters for internal and external stakeholders.
Good To Have -
- At least 2 years in brand marketing with experience in both digital & offline channels
- Experience in D2C brand marketing
- Experience working in startups in individual contributor roles
- Proficiency in communication
CTC -Upto Rs.10 LPA (Basis last drawn)
Location - Prabha Devi, Mumbai
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