Digital Marketing Executive

2 weeks ago

Mumbai Metropolitan Region, India Talasha Full time ₹ 10,00,000 - ₹ 15,00,000 per year

Talasha has been mandated to hire a
Digital Marketing Executive
for a direct to consumer brand that provides games for kids & adults alike, with the objective of bridging generations through innovative play & family time. Their portfolio includes board games, card games, arts & crafts, puzzles & toys. This is a crucial role owning the holistic brand marketing vertical

Responsibilities -

  • Lead the development and execution of comprehensive branding & marketing strategies to strengthen brand narratives & presence.
  • Work on brand marketing via integrated digital & offline channels to ensure alignment on brand messaging, brand architecture, positioning & campaign execution
  • Create compelling social media campaign calendars that align with brand identity, values, and messaging - providing ongoing oversight for consistency across digital channels (meta, youtube, google).
  • Translate market trends & consumer insights into compelling brand narratives
  • Define content strategy for new & existing products, including features & value proposition
  • Lead offline Go-to-market communications, participate in events & foster brand partnerships
  • Manage relationships with Creative agencies, PR firms etc ensuring timely delivery of assets and materials.
  • Coordinate with the design team to create and implement branding assets
  • Ensure consistent brand voice, aesthetic, and values across all touchpoints, platforms and products
  • Serve as the primary point of contact for all branding & marketing-related matters for internal and external stakeholders.

Good To Have -

  • At least 2 years in brand marketing with experience in both digital & offline channels
  • Experience in D2C brand marketing
  • Experience working in startups in individual contributor roles
  • Proficiency in communication

CTC -Upto Rs.10 LPA (Basis last drawn)

Location - Prabha Devi, Mumbai

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