Regional Marketing Director APAC

Job Description

GENERIC INFORMATION ON THE FUNCTION

Job Title: Operational Marketing Director APAC
Division: Advanced Materials
Location: Shanghai
Reports to: Vice President, APAC
Department: Marketing

DIMENSION OF THE JOB

This individual will serve as a subject matter expert for operational and tactical marketing (4Ps) and ensure the product portfolio is aligned with specific markets and the registration and compliance of all SKUs. This position will gather information and provide guidance and recommendations for Sales, TS, Supply Chain, and Operations. This individual will also maintain regular communication with customers to get acquainted with their needs and challenges and suggest potential solutions through the effective use of our product portfolio. He or she will be responsible for managing promotion and upgrading new media channels to ensure more effective communications with our customers.

KEY ACCOUNTABILITIES Marketing Strategy

• Provide market insight on competitive analysis, value chain positioning, and customer segmentation to support strategic growth initiatives with Strategic Marketing.
• Facilitate macroeconomic index and market segment assumption through integrated business planning (IBP process).
• Collaborate with Strategic Marketing and global functional teams on 5-year plan development.
• Take key responsibility for 0-2 years segmental marketing strategy development and set governance on the execution with the regional leadership team.
• Able to assess the market potential based on the sales opportunities to replicate the success growth stories to broader markets.
• Collaborate with the sales and BD team on growth pipeline building.

Innovation Commercialization

• Drive regional commercialization of innovative projects, measure commercialization ratio and drive for improvement; govern project selection and progression; drive project management improvement.
• Authorize the introduction of new products/SKUs via NPI process, ensure market launch efficiently and well aligned with the Global team.
• Coordinate go-to-market activities by collaborating with commercial, R&D, TS/PD, supply chain, and operation teams.

Product Portfolio

• Maximize gross margin by product portfolio management, ensure product life cycle paired with market trend, global strategy, and ensure portfolio compliance (e.g., ITC, REACH registration, labeling, etc.).
• Work closely with purchasing to understand cost evolution, push for cost improvement; work closely with sales and supply chain on portfolio structure optimization in terms of cost, profit, and inventory holding.
• Redirect resources to capitalize on emerging opportunities with regional commercial teams.
• Harvest profits while planning discontinuation.

Pricing

• Lead regional pricing strategy together with the global pricing team to ensure pricing fits into business strategy and market competitiveness.
• Take agile responding to changeable market in conjunction with the commercial team and 360 strategy execution leaders.
• Work on pricing battle with the commercial team and track pricing performance.
• Work with global pricing function to lift regional pricing levels from operational pricing to strategic pricing.
• Ensure the regional pricing process efficiency and effectiveness.

Promotion and Communication

• Manage promotional activities with the communication team including digital, web, webinars, exhibitions, launches, media, etc.
• Support commercial team in major promotional activities including product qualification.

KEY REQUIREMENTS Education

• Bachelors/Masters degree in Science/Engineering or any business discipline is preferred.

Experiences

• Minimum of 10 years of B2B marketing experience in a leadership role in marketing, product management, or managing projects is required.

Know-how/skills

• A strong understanding of marketing, sales, and financial concepts. Extensive knowledge of the specialty chemical industry and some of the downstream markets. Ability to inspire, focus, and coach a geographically dispersed and multicultural team.
• Able to use AI tools to improve market intelligence.

KEY COMPETENCIES

• Cross-functional Collaboration: Deliver effective outcomes with internal stakeholders, global functional teams, and customers.
• Managing Resources: Ensuring resources are optimally utilized.
• Situational Influencing: Deliver effective outcomes with customers and with other functions.
• Industry-specific Skill: Identify opportunities in emerging markets and translate customer value propositions from complex chemical properties.
• Risk Management: Deal with ambiguity and rapidly changing circumstances (e.g., geopolitical factors).
• Leadership: Build strong teams, with a focus on capability development.

Additional Locations

Locations - China - Huntsman Campus, Shanghai

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