Sales and Marketing Assistant
5 days ago
Job Title: Marketing Executive
Department: Sales & Marketing
Industry: Glass Manufacturing
Location: [Insert Location]
Reports To: Marketing Manager / Head of Marketing
Job Summary:
We are seeking a dynamic and results-driven Marketing Executive to support and execute marketing initiatives in the glass manufacturing sector. The ideal candidate will play a key role in brand positioning, lead generation, customer engagement, and market analysis to help drive business growth across industrial and commercial segments.
Key Responsibilities:
- Develop and implement marketing campaigns to promote glass products (e.g., float glass, toughened glass, architectural glass, etc.) to B2B customers.
- Conduct market research to identify new opportunities, industry trends, customer preferences, and competitor activities.
- Coordinate with the sales team to support lead generation and customer acquisition strategies.
- Prepare marketing materials such as brochures, product data sheets, digital content, and presentations.
- Manage and maintain the company's digital presence, including website updates, social media, and online directories.
- Assist in organizing trade shows, exhibitions, and industry events to enhance brand visibility and customer interaction.
- Build and maintain relationships with key stakeholders, including architects, contractors, developers, and distributors.
- Analyze campaign performance using KPIs and provide regular reports with actionable insights.
- Collaborate with product development and production teams to align marketing messaging with product capabilities and innovations.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 2+ years of experience in marketing, preferably in industrial/manufacturing sectors (glass, construction materials, or building products is a plus).
- Strong knowledge of B2B marketing strategies and product positioning.
- Familiarity with CRM tools, marketing automation, and analytics platforms.
- Excellent communication, negotiation, and presentation skills.
- Proficient in Microsoft Office Suite and digital marketing tools (e.g., Google Analytics, SEO/SEM, social media platforms).
Desirable Attributes:
- Creative thinker with a strategic mindset.
- Ability to work under pressure and meet deadlines.
- Strong attention to detail and organization.
- Willingness to travel for client meetings, site visits, and industry events.
Working Conditions:
- Office-based with occasional travel to client locations, trade shows, and production sites.
Job Type: Full-time
Pay: ₹20, ₹25,000.00 per month
Experience:
- sales and marketing : 3 years (Preferred)
Work Location: In person
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