Social Media Manager

2 weeks ago

Delhi, Delhi, India Webgross Solutions Private Limited Full time ₹ 1,44,000 - ₹ 5,58,576 per year

We are seeking a creative and strategic Social Media Manager to oversee our brand's presence across social platforms. The ideal candidate is well-versed in digital trends, passionate about storytelling, and skilled in using social media to drive engagement, growth, and conversions.

Key Responsibilities

  • Strategy & Planning
  • Develop and execute a comprehensive social media strategy aligned with brand objectives.
  • Identify target audiences and create platform-specific content strategies (Instagram, LinkedIn, Facebook, X, YouTube, etc.).
  • Content Creation & Management
  • Plan, create, and publish engaging text, image, video, and story content.
  • Collaborate with designers, copywriters, and video editors to ensure brand consistency.
  • Manage editorial calendars and ensure timely posting.
  • Community Engagement
  • Monitor conversations, respond to comments/messages, and foster strong online communities.
  • Engage with influencers, industry leaders, and relevant groups for brand amplification.
  • Analytics & Reporting
  • Track KPIs such as reach, engagement, follower growth, and conversions.
  • Generate monthly reports with insights and recommendations.
  • Paid Campaigns
  • Plan and execute social media advertising campaigns to achieve specific business goals (leads, sales, awareness).
  • Monitor ROI and optimize ad performance.
  • Trendspotting
  • Stay updated with social media trends, algorithm changes, and competitor activities.
  • Implement innovative ideas to keep the brand ahead.

Requirements

  • Bachelor's degree in Marketing, Communications, or related field.
  • 2–4 years of proven experience in social media management (agency or brand side).
  • Strong understanding of platform algorithms, analytics, and ad tools (Meta Ads, LinkedIn Ads, Google Analytics).
  • Excellent communication, copywriting, and storytelling skills.
  • Creative mindset with strong eye for design and trends.
  • Ability to multitask and manage projects under deadlines.

Preferred Skills

  • Knowledge of SEO and content marketing.
  • Basic design/video editing skills (Canva, Adobe Suite, CapCut).
  • Experience with influencer marketing campaigns.
  • Familiarity with social media management tools (Buffer, Hootsuite, Sprout Social, etc.).

Compensation & Benefits

  • Competitive salary based on experience.
  • Performance-based incentives.
  • Professional growth opportunities through training and workshops.
  • Flexible working environment.

Job Type: Full-time

Pay: ₹12, ₹46,548.12 per month

Ability to commute/relocate:

  • New Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Experience:

  • Social media strategy: 2 years (Required)

Location:

  • New Delhi, Delhi (Required)

Work Location: In person

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