Digital Marketing Manager

3 days ago

Chennai, Tamil Nadu, India Park Hyatt Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Organization- Park Hyatt Chennai
Summary
Broad Role:
Ownership and management of all digital assets and paid amplification activities for the hotel, driving performance marketing initiatives, ensuring brand consistency, and collaborating cross-functionally to achieve business goals.

Key Responsibilities:

  • Digital Asset Management
  • Manage the hotel's presence across digital platforms including , GMB, OTA, KODDI, TripAdvisor, and online aggregators.
  • Ensure hygiene, accuracy, and a conversion-optimized presence across all channels along with Marcomms.
  • Oversee website content updates in collaboration with the Marcomms team.
  • Paid Media & Digital Amplification
  • Lead strategy and execution of all Paid Media campaigns for Rooms, F&B, and special initiatives.
  • Work closely with the media agency for strategic planning, targeting, budgeting, and creative input.
  • Identify and onboard new digital channels for enhancing performance.
  • Manage paid campaigns on platforms like Google, Meta (Facebook & Instagram), YouTube, and LinkedIn.
  • Social Media – Paid Focus
  • Manage all Paid Social Media campaigns across Meta, YouTube, and LinkedIn.
  • Collaborate with Marcomms for organic strategy alignment and synergy.
  • Optimize paid campaigns for maximum reach, engagement, and ROI.
  • Content Collaboration & Campaign Assets
  • Co-develop digital campaign content in partnership with the Marcomms team.
  • Drive digital briefs to ensure the creation of platform-aligned, high-performing creative assets.
  • Own and manage landing pages, offer pages, campaign messaging, and performance-centric content along with Marcomms.
  • Data & Performance Reporting
  • Track, analyze, and report the performance of all digital campaigns.
  • Share monthly reports and key campaign insights with stakeholders.
  • Leverage data to continuously optimize and enhance strategies.
  • Cross-Functional Collaboration
  • Align with Marcomms to ensure brand consistency and on-point content delivery.
  • Partner with Sales, Revenue, and F&B teams to support business objectives.
  • Amplify hotel initiatives through targeted digital campaigns and amplification efforts.

Qualifications
Preferred Qualifications & Experience:

  • Bachelor's degree in Marketing, Digital Marketing, or related field.
  • 3-8 years of experience in digital marketing, preferably in hospitality or a service-led industry.
  • Strong knowledge of paid media, performance marketing tools, and digital analytics.
  • Experience in campaign management across Google, Meta, YouTube, and LinkedIn.
  • Excellent stakeholder management and cross-functional collaboration skills.

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