Senior Product Manager

Advertising is a strategic bet for Amazon and is one of the fastest growing business units. Amazon Advertising exists at the intersection of marketing and ecommerce and offers advertisers a rich array of innovative advertising solutions across Amazon owned properties as well as third party properties Amazon operates. We believe that advertising, when done well, can greatly enhance the value of the customer experience and generate a positive return on investment for our advertising partners. We are strengthening our offering by continuously building and enhancing product capability to improve shopper engagement and advertiser experience.

We are looking for a Senior Product Manager (Tech) in the Amazon DSP team for the India market. The north star of the team is to make ADSP the partner of choice for our customers as they seek to achieve their performance marketing and branding objectives. You will be responsible for scaling Ad's product capability in line with the business growth aspirations. Seeking individuals who can be hands on, think big, create structure and effectiveness in ambiguity, draw on their deep dive understanding of the digital Ads landscape. You will work with a dedicated engineering team and will heavily collaborate with WW Ads and India sales & account management stakeholders. You will manage the complete business of your product area including establishing key metrics, setting and meeting goals on business/product metrics, advertiser engagement, and retention. You will be driving key business and CX metrics like advertising revenue, ads utilization and relevance. You will engage with other key teams in India Ads like Demand, Marketing, Sales and Account Management teams. Beyond these, you will have ample opportunities to interact and influence WW Product, Tech, Applied Science teams

Key job responsibilities

• Develop a Product Roadmap: Define and communicate a long-term strategy and roadmap for Amazon DSP, aligning with broader organizational growth objectives.
• Lead Strategic Growth Initiatives: Drive core initiatives to improve quality of advertiser outcomes, measure them and maximize advertiser ROI through innovative and programmatic solutions.
• Establish Competitive Differentiation: Analyze market trends, emerging technologies, and competitor strategies to ensure our offerings are ahead of industry standards and address the evolving needs of advertisers.
• Drive Product Innovation: Conceptualize and lead the development of ad solutions, including advanced targeting, bidding, measurement and personalized ad experiences that attract high-value users at scale.
• Influence Cross-Functional Teams: Partner closely with engineering, marketing, sales and GTM, leading complex projects and aligning stakeholders to deliver impactful solutions.
• Advanced Data-Driven Strategy: Set high-level metrics for success and lead data-driven optimizations, analyzing performance to make strategic adjustments and improve cost efficiency, user retention, and long term value.
• Executive Stakeholder Engagement: Communicate vision, progress, and results to executive stakeholders, and build alignment around the product

About the team

You will be part of the IN Ads product team, which has built multiple India first products for advertisers and then scaled worldwide. This role reports to the India Ads Display & Video product leader. It will entail defining the vision of Amazon DSP for India in close partnership with the WW Ads team.

• Bachelor's degree
• 6+ years of technical product or program management experience
• Proven ability to set and execute long-term, high-impact product strategies that contribute to business growth and market leadership
• Strong track record of cross-functional influence and leading large initiatives, with outstanding communication and stakeholder management skills at all levels.
• Ability to empathize with customer needs and translate them into innovative product solutions that create real value.
• Experience leading engineering discussions around technology decisions and strategy related to a product
• Advanced proficiency in data analysis and data-driven decision-making, with the ability to interpret complex datasets and influence product decisions through actionable insights.
• Educational qualifications: Preferably in Business, Marketing, Engineering, Computer Science, or a related field.

• Master's degree
• Prior AdTech Expertise: Comprehensive knowledge of ad platforms, programmatic buying, real-time bidding, targeting, measurement and optimization. Familiarity with DSPs, SSPs, and mobile ad networks.
• Global Experience: Experience building ad solutions for global markets, understanding regional nuances, and scaling products to meet diverse needs.

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