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Product Marketing Lead
2 weeks ago
Role & responsibilities
Develop marketing plans and tactics enabling sales team for promotion of identified product/promotion for desired results
• Market Intelligence Be expert about our customer, who are they, how they buy, and their buying criteria
• Understanding Competitive landscape Understanding competition and their strategies
• Strong public speaker, comfortable in front of large groups and senior groups and a strong writer
• Collaborate with sales to deploy GTM strategies and own their implementation from ideation to execution
• Experiment with a variety of content creation, content curation, event management, publicity, social media, lead generation campaigns etc.
• Provide valuable and engaging content for our website that attracts and assist in converting our target groups
• Build strategic relationships and partner with key customers, providers and channel
• Prepare marketing budget on a quarterly and annual basis
• Oversee and get approval of marketing material and sales tool, from website banners to hard copy brochures and case studies. Build a repository of all content created
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Experience with projects in key focus areas and collaborate with field to implement
• Analyze consumer behavior and keep adjusting marketing strategies and campaigns accordingly
• Leverage the patient journey to identify the value pools and bring solutions; Identify place in therapy" in which the brand should add Value.
• Develop Training plan and contents (face to face training, web training etc.)
• Identify motivational drivers and barriers per stakeholder group with a clear understanding external environment and competitive dynamics;
• Engage with stakeholder groups with targeted messages through different interaction channels;
• Conduct a SWOT analysis for the territory responsible based on results set direction, strategies, and plans for the territory/region/key accounts, to achieve dept/functional goals;
• Design innovative customer support services/tender arrangements including E-initiatives and optimal use of company valuable services.