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Product Marketing Lead

2 weeks ago

Bengaluru, Karnataka, India Healthium Medtech Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Role & responsibilities

Develop marketing plans and tactics enabling sales team for promotion of identified product/promotion for desired results


• Market Intelligence Be expert about our customer, who are they, how they buy, and their buying criteria


• Understanding Competitive landscape Understanding competition and their strategies
• Strong public speaker, comfortable in front of large groups and senior groups and a strong writer
• Collaborate with sales to deploy GTM strategies and own their implementation from ideation to execution


• Experiment with a variety of content creation, content curation, event management, publicity, social media, lead generation campaigns etc.


• Provide valuable and engaging content for our website that attracts and assist in converting our target groups


• Build strategic relationships and partner with key customers, providers and channel


• Prepare marketing budget on a quarterly and annual basis


• Oversee and get approval of marketing material and sales tool, from website banners to hard copy brochures and case studies. Build a repository of all content created


• Measure and report on the performance of marketing campaigns, gain insight and assess against goals


• Experience with projects in key focus areas and collaborate with field to implement


• Analyze consumer behavior and keep adjusting marketing strategies and campaigns accordingly


• Leverage the patient journey to identify the value pools and bring solutions; Identify place in therapy" in which the brand should add Value.


• Develop Training plan and contents (face to face training, web training etc.)


• Identify motivational drivers and barriers per stakeholder group with a clear understanding external environment and competitive dynamics;


• Engage with stakeholder groups with targeted messages through different interaction channels;


• Conduct a SWOT analysis for the territory responsible based on results set direction, strategies, and plans for the territory/region/key accounts, to achieve dept/functional goals;


• Design innovative customer support services/tender arrangements including E-initiatives and optimal use of company valuable services.