Product & Content Marketing Lead —

2 weeks ago

Bengaluru, Karnataka, India iVP Semiconductor Full time

Location:
Chennai or Bengaluru preferred; India-remote considered

Type:
Full-time

We're building a bold hardware brand from India. If you obsess over the customer, craft original ideas, and use storytelling to pull people
toward
a product (not push specs
at
them), let's talk.

iVP Semiconductor is India's power-semiconductor challenger—designing high-efficiency MOSFETs, drivers, and power subsystems for EV, industrial, and solar markets. With teams in Chennai and Bengaluru, we combine local customer insight with global standards to deliver reliable, application-ready solutions.

What you'll do

  • Own product storytelling & content
    across the funnel: web/landing pages, briefs, one-pagers, case studies, whitepapers, email, social, light video scripts, and launch assets.
  • Lead with customer insight:
    mine interviews, calls, and market signals to uncover pains, language, and moments of truth—then build narratives that bridge those needs to our products.
  • Shape positioning & messaging
    for products and the master brand; turn insights into sharp POVs, memorable headlines, and repeatable narratives.
  • Create bold, original concepts:
    campaigns and content that feel B2C-clear and compelling while staying technically credible.
  • Drive GTM alignment
    with product, sales, and technical teams; prioritize stories that earn attention and convert.
  • Use AI thoughtfully
    to accelerate ideation and production while protecting accuracy and voice.
  • Measure & iterate
    with simple, outcome-oriented reporting.

What success looks like

  • Content that
    attracts
    the right audience and
    influences qualified pipeline
    .
  • Rising
    organic visibility
    on priority topics driven by distinctive ideas, not just keywords.
  • Strong
    executive social engagement
    tied to meaningful inbound interest.

What you bring

  • 5–10 years
    in product/content marketing for hardware (semiconductors strongly preferred; electronics/industrial/consumer hardware welcome).
  • Comfort interviewing SMEs/customers and translating
    voice-of-customer
    into positioning, not just paraphrased specs.
  • Portfolio showing
    creative concepts
    (headlines, hooks, campaigns) and long-form clarity.
  • Familiarity with AI in real workflows; ability to brief and guide freelancers/agencies when needed.
  • Bias for
    clarity, credibility, and brave ideas
    .

Nice to have

  • India-market experience/localization chops.
  • Exposure to power electronics or adjacent hardware domains.

Compensation: Market-competitive;
flexible for exceptional candidates.

How to apply

  • LinkedIn Easy Apply
    , or email

    (subject:
    Product & Content Marketing Lead – Your Name
    ).
  • Include 2–3 samples that show
    customer-insight-led
    storytelling and bold creative choices.
  • You can also message us on LinkedIn.

Submit Answers to the Following questions

  1. Show one example where a
    customer-insight-led idea
    moved a business metric (pipeline, organic, conversion). What insight unlocked it?
  2. Link a sample with a
    distinct point of view
    (not generic "feature → benefit"). What was your role?
  3. In 3–5 bullets, outline how you turn
    customer interviews
    into a messaging hierarchy and campaign concept.

There will be a Short exercise for the shortlisted candidates that should not take more than a couple of days to complete.

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