Product & Content Marketing Lead —
2 days ago
Location:
Chennai or Bengaluru preferred; India-remote considered
Type:
Full-time
We're building a bold hardware brand from India. If you obsess over the customer, craft original ideas, and use storytelling to pull people
toward
a product (not push specs
at
them), let's talk.
iVP Semiconductor is India's power-semiconductor challenger—designing high-efficiency MOSFETs, drivers, and power subsystems for EV, industrial, and solar markets. With teams in Chennai and Bengaluru, we combine local customer insight with global standards to deliver reliable, application-ready solutions.
What you'll do
- Own product storytelling & content
across the funnel: web/landing pages, briefs, one-pagers, case studies, whitepapers, email, social, light video scripts, and launch assets. - Lead with customer insight:
mine interviews, calls, and market signals to uncover pains, language, and moments of truth—then build narratives that bridge those needs to our products. - Shape positioning & messaging
for products and the master brand; turn insights into sharp POVs, memorable headlines, and repeatable narratives. - Create bold, original concepts:
campaigns and content that feel B2C-clear and compelling while staying technically credible. - Drive GTM alignment
with product, sales, and technical teams; prioritize stories that earn attention and convert. - Use AI thoughtfully
to accelerate ideation and production while protecting accuracy and voice. - Measure & iterate
with simple, outcome-oriented reporting.
What success looks like
- Content that
attracts
the right audience and
influences qualified pipeline
. - Rising
organic visibility
on priority topics driven by distinctive ideas, not just keywords. - Strong
executive social engagement
tied to meaningful inbound interest.
What you bring
- 5–10 years
in product/content marketing for hardware (semiconductors strongly preferred; electronics/industrial/consumer hardware welcome). - Comfort interviewing SMEs/customers and translating
voice-of-customer
into positioning, not just paraphrased specs. - Portfolio showing
creative concepts
(headlines, hooks, campaigns) and long-form clarity. - Familiarity with AI in real workflows; ability to brief and guide freelancers/agencies when needed.
- Bias for
clarity, credibility, and brave ideas
.
Nice to have
- India-market experience/localization chops.
- Exposure to power electronics or adjacent hardware domains.
Compensation: Market-competitive;
flexible for exceptional candidates.
How to apply
- LinkedIn Easy Apply
, or email
(subject:
Product & Content Marketing Lead – Your Name
). - Include 2–3 samples that show
customer-insight-led
storytelling and bold creative choices. - You can also message us on LinkedIn.
Submit Answers to the Following questions
- Show one example where a
customer-insight-led idea
moved a business metric (pipeline, organic, conversion). What insight unlocked it? - Link a sample with a
distinct point of view
(not generic "feature → benefit"). What was your role? - In 3–5 bullets, outline how you turn
customer interviews
into a messaging hierarchy and campaign concept.
There will be a Short exercise for the shortlisted candidates that should not take more than a couple of days to complete.
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