Ad Operations Lead – Programmatic

7 days ago

Noida, Uttar Pradesh, India Urban Digital Recruitment Ltd Full time ₹ 24,00,000 - ₹ 72,00,000 per year

Ad Operations Lead – Programmatic
(ORTB)

Location: Noida, Uttar Pradesh,
India - full time, office based.

Salary: INR 29 LPA

We are seeking a strategic and hands-on professional to join a high-growth programmatic scale-up, as
Lead – Programmatic Operations - Open Real-Time Bidding
(ORTB).

In simple terms
: this role is about making sure digital ads get delivered to the right audience, in the right place, at the right time, seamlessly. Instead of old-fashioned media buying, you'll be using technology and real-time auctions to connect advertisers and publishers, ensuring ads run smoothly across web, mobile, video, and connected TV.

Think of it as being the
air-traffic controller of digital advertising,
keeping all systems connected, campaigns optimized, and revenue opportunities maximized.

This is a LEAD role - so seniority and leadership experience is key

Key Responsibilities

  • Take ownership of
    supply integration
    via Header Bidding, ORTB protocol, and RTB/PMP.
  • Lead
    SSP onboarding
    , generating endpoints, tags, and feeds with precision.
  • Manage
    DSP onboarding
    , ensuring smooth compatibility and daily operations.
  • Oversee
    end-to-end ad operations
    and publisher account management across CTV, Video, Display, and In-App channels.
  • Conduct
    audits of publisher integrations
    , monitoring fraud, fill rates, error resolution, and demand mapping.

Qualifications & Skills

  • Minimum
    6+ years of experience
    with Header Bidding, ORTB protocol, RTB/PMP.
  • Must have worked for a
    start-up/small company
    previously
  • Expertise in monetising via
    leading SSPs
    such as GAM and Amazon UAM.
  • Strong knowledge of
    CTV, Video, and Display monetisation infrastructure
    .
  • Hands-on experience onboarding
    SSPs via ORTB feeds/endpoints
    .
  • Proficiency with platforms like
    PubMatic, BidSwitch, Appnexus, Rubicon, Pulsepoint, or Freewheel
    .
  • Proven ability to create and manage infrastructure for programmatic deals.
  • Demonstrated
    leadership in managing large-scale programmatic operations
    .

If you're passionate about pushing the boundaries of programmatic advertising and want to take ownership of high-impact operations, we'd love to hear from you.

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