Lead – Ad Operations

3 days ago

Noida, Uttar Pradesh, India Xapads Full time ₹ 12,00,000 - ₹ 24,00,000 per year

About Xapads Media

Xapads Media is a 20-year-old global adtech company with in-house award-winning platforms like Xaprio (DSP), Unwire (CTV), Xerxes (Mobile Performance), and Helix (Supply Platform). With offices across 9 countries, we empower brands and agencies through data-driven, transparent, and innovative programmatic solutions across Display, Video, CTV, and Mobile.

Role Overview:

The Lead – Operations (Branding) is a strategic role responsible for overseeing all branding campaign executions across Display, Video, CTV, Native, In-App, and Rewarded Video formats. Campaigns are executed through Managed Services, Xaprio DSP (our proprietary platform), and Deal Desk.

This role requires a blend of operational leadership, technical understanding, and strategic thinking to ensure flawless campaign delivery, infrastructure improvement, and team performance across global markets.

Key Responsibilities:

  • Lead the Branding Operations team managing Display, Video, CTV, Native, In-App, and Rewarded Video campaigns.
  • Ensure timely setup, optimization, and delivery across Managed Services, Xaprio DSP, and Deal Desk.
  • Collaborate with Client Servicing and Sales teams to convert briefs into executable campaigns and measurable outcomes.
  • Work with Product and Tech teams to improve campaign infrastructure, workflow automation, and delivery systems.
  • Take complete ownership of delivery, quality, revenues, and P&L for the Branding vertical.
  • Manage deal activations and pacing across The Trade Desk (TTD) and DV360 - expertise with both is mandatory.
  • Ensure adherence to brand safety, viewability, and fraud protection using tools like IAS, MOAT, Pixalate, and Human.
  • Drive innovation by adopting new ad formats, contextual capabilities, and data-driven optimization methods.
  • Build, mentor, and grow a high-performance operations team aligned with business and client goals.
  • Work closely with the Marketing team to help promote Xapads' branding offerings through case studies and success stories.

Requirements

  • 7–9 years of experience in Programmatic or Digital Advertising Operations (Branding vertical).
  • Proven expertise in Display, Video, CTV, Native, and In-App campaign management.
  • Proven expertise in Deals setup, management, and optimization across TTD, DV360, Amazon DSP, and similar platforms.
  • Strong understanding of Programmatic Guaranteed (PG), PMP, and Open Exchange delivery models.
  • Knowledge of adtech ecosystem - DSPs, SSPs, Deal IDs, and measurement tools.
  • Proficiency in campaign pacing, optimization, bid log analysis, and troubleshooting.
  • Experience working with global markets - US, UK, Russia/CIS, MENA, SEA, APAC, LATAM.
  • Strong communication and leadership skills; proven ability to manage teams and cross-functional coordination.
  • Analytical mindset with focus on data accuracy, performance, and process hygiene.

What We Offer

  • Opportunity to lead Branding Operations for one of India's most awarded adtech companies.
  • Work across Xaprio DSP, Deal Desk, and other proprietary platforms.
  • Exposure to global markets and top-tier agencies and brands.
  • A culture that values innovation, accountability, and collaboration.

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