Marketing Manager South Asia

This job is with Thermo Fisher Scientific, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
Work Schedule
Standard (Mon-Fri)

Environmental Conditions
Office

Job Description
About Company:
Thermo Fisher Scientific Inc. is
the world leader in serving science
, with revenues of more than $20 billion and approximately 70,000 employees globally.
Our Mission is to enable our customers to make the world healthier, cleaner and safer
. We help our customers accelerate life sciences research, address analytical challenges,
improve
patient diagnostics, deliver medicines to market and increase laboratory
efficiency
.

Through our
outstanding
brands – Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, and Unity Lab Services – we offer an unmatched combination of
innovative
technologies, purchasing convenience and comprehensive services.

Changed from 'premier' to 'outstanding' as the first phrase is more associated with men.

The Marketing Manager is responsible for efficient implementation and execution of adapted BPD strategies at territory levels. Working with the Commercial Director to help drive territory-level execution of marketing campaigns for assigned product portfolio through key channels in the territory to support sales. The incumbent will partner with regional Market Development teams to implement coordinated marketing programs as well as measuring the performance of these initiatives.

• Fisher Scientific, you'll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real- world impact, and you'll be supported in achieving your career goals.

Location - Mumbai

Scope Of Responsibilities

• Partner with the key collaborators in the business, regions, and commercial to formulate cross-functional strategies to deliver value for customers, acquire new business, and accelerate growth.
• Support BioProduction business and commercial goals with accountability for all marketing metrics for South Asia
• Drive strategic, multi-channel marketing activities, including customer segmentation, competitor analysis, demand generation, technical engagement, and measurement of tactical programs.
• Develop targeted sales enablement programs that align to the go-to-market strategy, the needs of the market and the commercial organization.
• Plan and lead annual commercial meetings for the region in collaboration with country plans.
• Establish robust feedback loops with commercial partners and to continually improve customer engagements and sales enablement tools.
• Drives territory-level NPIs, price actions, upgrades, and obsolescence of existing products.
• Work with APAC Market Development team on the adaptation of campaigns and programs for execution to establish strong customer and category positions including In-territory program adaptation and execution.
• Local communications results, web content and translations, support center preparation to support campaigns.
• Industry and customer events.
• Territory industry relationship management - Build reference sites for Bioproduction across SA and engage with KOL's regularly.
• Territory market research projects (e.g., VOC) that are developed and implemented to support commercial decision making on products and/or strategies.
• Assess product positioning w.r.t to competition & target market segments and develop strategies to meet AOP & drive growth by generating demand by various Marketing initiatives.
• Implement programs and activities to support Bioproduction channels, including events, dealer training, sales and sales centers
• Work with the regional sales force on training materials, brochures and other tools required for execution of growth objectives, adapting these to local market needs as vital.

Knowledge, Skills, Abilities

• Strong communication, planning, and analytical skills.
• Experience assembling business requirements, crafting roadmaps, and implementing solutions.
• Learns Continuously. Accepts new and diverse ideas. Is flexible in changing and ambiguous situations.
• Works well in a fast-paced and dynamic environment.
• Translate marketing strategy into tactical plans and deliver those plans.
• Strong role model leader with ability to develop and empower people at all levels.
• Self-motivated with bias for action.
• Strong EQ and can easily relate, connect to team members.
• Comfortable to lead organizational change.
• Ability to work in a matrix environment, collaborate and influence others to achieve results.
• Ability to summarize sophisticated information for executive and commercial audiences.
• Able to work cross-functionally and with a variety of business needs and expectations, familiar with matrix organizations.
• Possesses good current knowledge of the relevant markets and industry and stays at the forefront of business, technical, and strategic developments. Has a detailed understanding of current technology and applications across target customer segments.
• Highly organized and able to lead multiple projects at one time.
• Open to travel
• Results oriented, outspoken and self – motivated, possess interpersonal skills to achieve goals consistently.
• This phrase conveys a growth mindset by emphasizing on learning, which is appealing to many job seekers.

Qualifications

• Masters/PhD in a life science with an MBA in marketing or business.
• 15+ years of marketing experience, preferably in life sciences or biopharma market.
• Diversity candidate preferred.

Benefits
We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation

At Thermo Fisher Scientific, each one of our 70,000 outstanding minds have a unique story to tell. Apply today

.
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.