Marketing Executive

2 days ago

Hyderabad, Telangana, India Indrasol Full time ₹ 2,50,000 - ₹ 12,00,000 per year

Job Summary

We are seeking a highly motivated
Marketing Executive
to join our team and play a critical role in driving business growth. This position is responsible for identifying, engaging, and qualifying potential clients through outbound prospecting, marketing campaigns, and relationship-building activities. The ideal candidate will be skilled at using tools such as
ZoomInfo
and
LinkedIn Sales Navigator
, confident in cold outreach, and capable of creating impactful client-facing presentations. This role is essential to building a strong sales pipeline and ensuring seamless collaboration between marketing and sales functions.

Key Responsibilities

  • Conduct
    cold calls, email marketing, and LinkedIn outreach
    to engage prospects and generate interest.
  • Plan and execute
    marketing campaigns
    to build awareness and attract qualified leads.
  • Use
    ZoomInfo, LinkedIn Sales Navigator, or similar tools
    for targeted prospect research.
  • Generate
    qualified leads
    and book appointments with decision-makers.
  • Build, organize, and maintain a detailed
    prospect database
    .
  • Clearly understand and apply the
    differences between marketing and sales
    in daily activities.
  • Collaborate with the
    sales team
    to ensure effective lead nurturing and improve lead-to-deal conversion rates.
  • Create
    professional client presentations
    using PowerPoint or similar tools.
  • Track, measure, and report on key lead-generation metrics.

Required Skills & Qualifications

  • Strong
    verbal and written communication skills
    with the ability to influence and engage prospects.
  • Proven experience using
    ZoomInfo and LinkedIn Sales Navigator
    for prospecting.
  • Ability to
    handle objections
    and confidently perform cold outreach (calls, emails, LinkedIn).
  • Clear understanding of
    marketing vs. sales functions
    .
  • Self-motivated, target-driven
    , and able to work independently.
  • Strong organizational skills with attention to detail and ability to manage multiple tasks.

Preferred Skills (Nice to Have)

  • Experience
    writing proposals for government projects
    .
  • Knowledge of
    Zoho CRM
    or similar CRM platforms.
  • Strong
    data analysis and reporting skills
    to measure campaign effectiveness.
  • Familiarity with
    B2B technology or cybersecurity industries
    .

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