Copywriter
1 week ago
Job Title: Copywriter
Company: Savvytree
Location: Chattarpur, Delhi ( Onsite )
Experience: 1-3 years
About Savvytree:
Savvytree is a dynamic marketing & communications agency growing brands through strategy-first creativity. We have collaborated with a wide range of industries, including, but not limited to, FMCG, luxury retail, health & wellness, consumer electronics, fashion, and agritech.
From digital storytelling to performance campaigns, From digital storytelling to performance campaigns, we have helped 100+ brands like:
Titan World
Helios Watch Store
IFFCO Urban Gardens
Zandu Care
Yamaha Music
to create meaningful content and achieve measurable results.
Key Responsibilities:
Multi-Format Copywriting:
Conceptualize and write high-converting content across social media, ads, emails, landing pages, websites, brochures, and campaign scripts.
Creative Collaboration:
Work closely with designers and strategists to develop campaigns rooted in insight, not just trends or aesthetics.
Digital Activation & AV Scripts:
Build copy for digital activations, influencer-driven campaigns, and AV scripts and supervise their production end-to-end when required.
Content Calendar Development:
Create content buckets and topical content that resonates with Gen Z and Millennial audiences across platforms.
Copy Ownership:
Proofread and edit your own work to ensure high standards in grammar, clarity, tone, and brand voice before it reaches the client.
Deep Customer Research:
Conduct in-depth research to uncover customer desires, pain points, and objections translating them into high-impact copy angles.
Strategic Messaging:
Adapt tone, storytelling, and messaging based on audience awareness levels, buying stages, and product sophistication.
Trend Integration:
Monitor social media trends, memes, and cultural moments and strategically incorporate them into relevant brand content.
Brand Consistency:
Ensure messaging remains consistent across all platforms and contributes to the evolution of brand tone, guidelines, and positioning.
Required Skills & Mindset:
* 1+ years in a digital agency, working across multiple brands (MUST HAVE)
* Strong grasp of *direct response copywriting fundamentals*, including:
- * Stages of market awareness & sophistication
- * How to build personas, angles, unique mechanisms
- * Emotional and psychological triggers in buying behavior
* Portfolio that includes *performance-driven* copies (ads, landing pages, emails) and *conceptual campaigns*.
* Proven experience in writing and ideating content buckets and campaign plans.
* Ability to write for *both brand and performance* goals balancing tone with targets.
* Strong research skills you know how to dig deep into customer psychology, reviews, forums, and competitor ads.
* Bonus: Experience with scripts for digital AVs, reels, and branded short-form video content.
Drop a mail at with:
* A short summary of your copywriting experience
* One brand campaign or piece of copy you're most proud of
* A few lines on why you understand how to write for real business outcomes, not just aesthetics
Job Types: Full-time, Permanent
Pay: ₹25, ₹50,000.00 per month
Ability to commute/relocate:
- Chhattarpur, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Copywriting: 1 year (Required)
- Digital marketing: 1 year (Required)
Work Location: In person
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