Content Strategist

About Muditam Ayurveda

Muditam Ayurveda is a fast-growing wellness brand on a mission to bring ancient Ayurvedic wisdom into today's modern lifestyle. With a strong focus on authenticity, effectiveness, and innovation, we create products that are rooted in Ayurveda but designed for the needs of the Instagram generation. As a young and ambitious company, we are building a brand that makes wellness simple, relatable, and inspiring.

Role Overview

We're looking for a Content Strategist & Brand Manager to lead the creative direction and strategic positioning of Muditam Ayurveda. This role is perfect for someone who can combine creative storytelling with data-driven brand building. You'll be responsible for shaping our brand voice, overseeing content across platforms, and ensuring that every campaign, post, and message strengthens Muditam Ayurveda's identity as a trusted, modern Ayurvedic brand.

Key Responsibilities

• Content Strategy: Develop and execute a comprehensive content strategy aligned with brand goals and business objectives.
• Content Creation Oversight: Supervise content development across digital platforms—including website, social media, campaigns, and blogs—ensuring consistency and creativity.
• Brand Identity: Define and maintain Muditam Ayurveda's positioning, messaging, and overall brand voice.
• Campaign Management: Plan and execute content-driven campaigns, including product launches, festive promotions, and influencer collaborations.
• Cross-Functional Collaboration: Work closely with design, marketing, and product teams to create cohesive brand experiences.
• Performance Tracking: Monitor content performance, track KPIs, and optimize strategy for engagement, reach, and conversion.
• Community Building: Strengthen our digital presence by building a loyal, engaged online community.

Required Qualifications

• Bachelor's or Master's degree in Marketing, Branding, Communications, Journalism, or related field.
• 3–5 years of experience in content strategy, brand management, or marketing communications.
• Proven track record of managing brand campaigns and content projects.
• Bonus: Experience in Ayurveda, wellness, nutrition, or health-focused industries.

Desired Skills

• Strong storytelling and copywriting abilities with a keen eye for detail.
• Creative thinker with the ability to translate ideas into impactful campaigns.
• Experience with social media, digital marketing, and content distribution strategies.
• Strong project management skills; able to balance creative work with deadlines.
• Analytical mindset to track metrics and optimize performance.
• Leadership qualities with the ability to manage cross-functional teams and external partners.

Work Environment

• Full-time role, based in our Delhi office.
• Collaborative and fast-paced environment where creativity and strategy go hand in hand.

Perks & Benefits

• Creative freedom to shape the brand voice and direction.
• Work with a young, passionate, and ambitious team.
• Professional growth and leadership opportunities in a rapidly scaling company.
• Performance-based incentives.
• Exclusive wellness perks and employee discounts on Muditam Ayurveda products.

Job Type: Full-time

Pay: ₹80, ₹110,000.00 per month

Application Question(s):

• What is your current monthly salary?

Work Location: In person