Sr. SEO Analyst

2 weeks ago

Chennai, Tamil Nadu, India Rytsense Technologies Private Limited Full time ₹ 6,00,000 - ₹ 8,00,000 per year

Key Responsibilities:

SEO Strategy & Execution:

  • Develop and implement SEO strategies to increase organic traffic and improve keyword rankings.
  • Conduct in-depth keyword research and competitive analysis to identify growth opportunities.
  • Optimize SaaS product landing pages, blog content, and website structure for better search visibility.
  • Plan and execute content marketing strategies aligned with SEO goals.

Technical SEO & Website Optimization:

  • Conduct technical SEO audits and implement fixes for issues like site speed, mobile-friendliness, indexing, and crawlability.
  • Work with developers to implement schema markup, structured data, and Core Web Vitals improvements.
  • Optimize URL structures, site architecture, and internal linking for better indexation and user experience.

Off-Page SEO & Link Building:

  • Develop and execute a white-hat link-building strategy to enhance domain authority.
  • Identify and collaborate with industry influencers, bloggers, and websites for backlink opportunities.
  • Monitor backlink profile and take necessary actions to remove toxic links.

Analytics & Reporting:

  • Track, analyze, and report SEO performance using Google Analytics, Google Search Console, Ahrefs, SEMrush, or Moz.
  • Provide actionable insights on organic traffic trends, keyword rankings, and conversion rates.
  • Work with the content and product teams to measure and improve SEO-driven lead generation.

Required Skills & Qualifications:

  • Experience: 4-9 years in SEO for SaaS companies or technology-based businesses.
  • Technical SEO Expertise: Strong knowledge of crawling, indexing, site architecture, and schema markup.
  • Content Optimization: Experience optimizing blogs, landing pages, and product pages for SEO.
  • Link Building: Proven experience in outreach, guest posting, and digital PR strategies.
  • Analytics & Tools: Proficiency in Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, and SEO automation tools.
  • Data-Driven Mindset: Ability to analyze and derive insights from SEO metrics and performance data

Job Type: Full-time

Pay: ₹600, ₹800,000.00 per year

Work Location: In person

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