Marketing Manager

2 days ago

Ahmedabad, Gujarat, India Venus Group Of Companies Full time

Job Profile:

  • The role of a Marketing & Event Manager in the food business involves creating and implementing marketing strategies to increase brand awareness and drive sales.
  • This manager is responsible for developing and executing marketing strategies to promote food & beverage product.
  • Managing budgets, conducting market research, and collaborating with external partners.
  • Develops and executes strategies to boost brand awareness and sales, involving market research, creating campaigns (digital/traditional).

Key Responsibilities:

  • Develop and implement marketing plans, for events, ensuring alignment with the restaurant's goals. & analyze trends, identify opportunities, and manage budgets.
  • Collaborating with Cross functional teams to develop campaigns, analyze market trends, an engage with consumers through various media channels.
  • Create engaging content (copy, multimedia), manage social media, run digital ads (PPC, programmatic), and coordinate promotions/events.
  • Managing social media, analysing data, coordinating product launches, overseeing budgets, and working with sales/product teams to meet consumer needs and drive loyalty, bridging the gap from farm to fork.
  • Analyze consumer behavior, track competitors, and report on campaign performance (ROI) as per Market Research.
  • Work with sales, product development, and external agencies (PR, creative) for aligned goals.
  • Brand Management: Build brand presence, manage online reputation, and ensure consistent brand messaging.
  • Plan, organize, and execute events, from initial concept to post-event analysis.
  • Track and analyze event performance to improve future marketing efforts.
  • Manage vendor relationships and ensure seamless execution of events.
  • Create and distribute promotional materials for events.
  • Ability to manage multiple projects and meet tight deadlines.
  • Reporting: Prepare performance reports for management.

Qualifications:

  • Proven experience in
    Restaurant Marketing or Planning
    .
  • Strong communication and negotiation skills.
  • Excellent organizational and time management skills.

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