
Adobe Analytics Professional
2 weeks ago
Responsibilities
In this role, the shortlisted candidate will be part of a team delivering business intelligence
solutions.
The shortlisted candidate will have to be responsible to
Analytical interpretation using the data provided.
Develop quantitative analyses and ad-hoc reports to monitor performance and
trends.
Convert business requirements into detailed analytics requirements that follow the
defined tracking guidelines laid out by the analytics team.
Implement tracking using Adobe Launch product.
Work with developers to implement tracking code directly into the page.
Engage in acceptance testing and troubleshooting of tracking issues
Assist in defining strategy for the tracking of digital data
Reporting/charting using Adobe/Google Analytics.
Statistical interpretation to solve the business problem statements
Proactively identify gaps and opportunities in guest experience
Good communication with excellent analytical though process
To have an advanced understanding of Analytics and digital analysis tools, and the
ability to explain technical complexities to non-technical colleagues.
Be the primary point of contact for business partners
create, analyze and publish weekly/monthly performance reports.
Use data-based insights to storyboard on the website/page/offer performance
Stay current on digital marketing and ecommerce trends, research and evaluate
market opportunities and guest behavior to increase revenue and guest satisfaction.
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