Growth Associate

5 days ago

Noida, Uttar Pradesh, India Paytm Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Role Overview:

We are looking for a data-driven Growth Associate to support our mobile app and SuperApp ecosystem. The role combines analytical rigor with hands-on execution, focusing on user acquisition, retention, engagement, and GTM strategy optimization. The ideal candidate will be comfortable analyzing campaigns, evaluating go-to-market plans, and identifying actionable opportunities for growth.

Key Responsibilities:

*Growth Analysis & Insights:

-Analyze campaign performance (push notifications, in-app messages, email, SMS, partnerships) and track conversion KPIs.

-Monitor retention, reactivation, and engagement metrics, including feature adoption, transaction frequency, and monetization flows.

-Conduct funnel and cohort analyses to identify bottlenecks in user journeys and growth opportunities.

-Track campaign ROI, cost per acquisition (CPA), activation rate, referral conversion, and other key growth indicators.

*GTM Strategy Support:

-Assist in designing, executing, and analyzing go-to-market plans for new features, wallet flows, or app integrations.

-Evaluate the effectiveness of promotional campaigns, incentive programs, and partnerships in driving adoption.

-Monitor competitive offerings and market trends to optimize GTM timing, messaging, and channel strategy.

*Campaign Execution & Optimization:

-Support A/B testing and experimentation for messaging, incentives, and feature launches.

-Recommend optimizations based on campaign performance and user behavior insights.

-Collaborate with product, marketing, and operations teams to ensure growth initiatives are aligned with overall strategy.

*Reporting & Documentation:

-Prepare clear, actionable reports highlighting growth insights, GTM performance, and recommended strategies.

-Maintain dashboards for campaign KPIs, GTM success metrics, and feature adoption.

-Document learnings from experiments and campaigns for continuous improvement.

Key Skills & Requirements:

-Strong analytical and problem-solving skills; proficiency in Excel/Sheets and BI tools.

-Knowledge of growth KPIs beyond DAU/WAU/MAU: activation rate, feature adoption, retention, referral conversions, engagement rate, CPA, LTV, and ROI.

-Familiarity with mobile app marketing channels and tools (push, in-app, SMS, email, partnerships).

-Ability to translate data insights into actionable growth strategies.

-Proactive, detail-oriented, and comfortable in a fast-paced environment.

Preferred:

-Experience with SuperApps, fintech, or mobile wallet platforms.

-Familiarity with SQL, Python, or analytics tools, like PowerBI, Tableau.

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