Digital Marketing Manager

2 weeks ago

Gurgaon, Haryana, India STIC Travel Group Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Description: Digital Marketing Manager - STIC Travel Group

The Digital Marketing Manager at STIC Travel Group will be responsible for developing, implementing, and managing comprehensive digital marketing strategies to promote the products and services represented by the company. This role requires a strong understanding of the travel industry, along with a deep expertise in digital marketing to enhance brand awareness, drive website traffic, and generate leads and sales.

Key Responsibilities:

1. Strategy Development

  • Develop and implement integrated digital marketing strategies aligned with STIC Travel Group's business objectives.
  • Identify trends and insights to optimize spend and performance based on data analytics.

2. Campaign Management

  • Plan, execute, and manage all digital marketing campaigns, including SEO/SEM, marketing database, email, social media, and display advertising.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

3. Content Creation and Management

  • Collaborate with internal teams to create landing pages and optimize the user experience.
  • Oversee the creation and distribution of high-quality, engaging content across various digital platforms, ensuring it is SEO-friendly and aligned with brand guidelines.
  • Manage and maintain the company's website and blog, ensuring content is current and relevant.

4. Social Media Management

  • Manage STIC Travel Group's social media presence across all digital channels, including Facebook, Instagram, Twitter, LinkedIn, and others.
  • Develop and execute social media strategies to increase brand awareness and engagement.
  • Monitor social media channels for feedback, reviews, and conversations, engaging with followers and addressing any issues promptly.

5. Data Analysis and Reporting

  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
  • Provide ongoing actionable insights into campaign performance to relevant stakeholders.
  • Use data and insights to refine marketing strategies and tactics.

6. Budget Management

  • Oversee and manage the digital marketing budget, ensuring efficient allocation of resources.
  • Track and report on the budget spent against the planned budget, ensuring all campaigns are cost-effective.

Required Skills and Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven working experience in digital marketing, with at least 5 years in a similar role, preferably within the travel industry.
  • Certification in Google Analytics, Google AdWords, or similar.
  • Excellent communication and interpersonal skills.

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