Sr. Product Data Analyst

About Blackhawk Network:

Today, through BHN's single global platform, businesses of all kinds can tap into the world's largest network of branded payment solutions. BHN helps businesses grow revenue, increase loyalty, motivate and reward their teams, disburse funds and engage consumers. Branded payment solutions include the issuance and distribution of gift cards, egifts, corporate payouts and rewards, along with the technology to deliver these products in seamless, integrated ways. BHN's network spans the globe with more than 400,000 consumer touchpoints. Learn more at

Overview:

We are looking for a Senior Product Data Analyst to join our Online Commerce Product Line. This role will be critical in driving analytics strategy, enabling insight generation, and partnering with cross-functional stakeholders to inform product and business decisions.

Responsibilities:

Key Responsibilities

• Analytics Roadmap & Strategy
• • Define and own the product analytics roadmap for BHN Online Commerce.
• Partner with product managers in brainstorming, research, hypothesis building, and reporting to drive product decisions.
• Implementation & Reporting
• • Lead instrumentation and ingestion of analytics tags across end-to-end user journeys.
• Debug and validate analytics implementation and data flows.
• Create dashboards for new features, experiments, A/B tests, and existing functional areas.
• Deliver regular front-end analytics reports to wider stakeholder groups.
• Insight Generation & Optimization
• • Generate insights to identify customer journey gaps, opportunities, and areas of optimization.
• Conduct attribution modeling, path analysis, cohort analysis, and CRO experiments to improve conversion and engagement.
• Translate complex data into clear, actionable insights for business and product teams.
• Collaboration & Stakeholder Management
• • Work closely with product managers, developers, marketers, and leadership to align on KPIs and business outcomes.
• Collaborate with data scientists and engineers to enhance data pipelines and models.
• Present findings and recommendations in a concise, compelling manner to technical and non-technical stakeholders.

Qualifications:

Required Qualifications

• 5+ years of experience in digital analytics and product data analysis.
• Strong expertise in front-end analytics platforms: Google Analytics (GA4), Adobe Analytics (Omniture), Adobe suite covering AEP, RTCDP, CJA, and Tableau.
• Proficiency in SQL/MySQL with ability to write advanced queries (CTEs, joins, aggregations, window functions).
• Experience with tag management systems (Google Tag Manager, ).
• Proven ability to design, run, and analyze A/B tests and CRO experiments (VWO, Adobe Target, Google Optimize).
• Strong data visualization skills using Tableau, Looker, Power BI, Data Studio.
• Understanding of customer journey mapping, funnel analysis, campaign ROI tracking, segmentation, and attribution models.
• BE/MBA degree preferred.

Soft Skills & Core Competencies

• Strong communication and storytelling skills, with the ability to simplify complex analysis.
• Proactive problem solver with a bias for action and solution-oriented thinking.
• Excellent stakeholder management and interpersonal skills.
• Strong attention to detail with a commitment to data accuracy and quality.
• Experience working in global, agile environments with cross-functional teams.

Bonus / Nice-to-Have Skills

• Knowledge of JavaScript/DOM debugging for analytics implementation.
• Familiarity with server-side tracking, first-party data strategies, and privacy compliance (GDPR, CCPA).
• Experience with eCommerce platforms and user journey optimization.

Role Expectations & Feedback Focus

• Show proactiveness and accountability in delivery.
• Provide high-quality, well-structured insights and outputs.
• Ensure timely responses and communication across channels.