Content Strategist Lead

4 days ago

Hyderabad, Telangana, India hair and skin care Full time US$ 90,000 - US$ 1,20,000 per year

Goal: 100K followers in 90 days (Instagram + YouTube)

About the Brand

Were building a next-gen D2C mens hair care and skin care brand — clean, effective, and unapologetically bold. Our mission is to help modern men upgrade their grooming game with premium products and real results.

We're currently in pre-launch and looking for a Content Strategist Lead to drive explosive social growth, build brand heat, and establish us as the go-to brand in the men's grooming space.

The Mission

You'll be responsible for content-led growth across Instagram and YouTube, with a clear, aggressive goal:

Grow our audience to 100K+ engaged followers in 3 months — pre- and post-launch.

If you live and breathe social media, know how to reverse-engineer virality, and have built fast-scaling content engines before — let's talk.

Your Role

  • Build and own the end-to-end content strategy across Instagram (Reels, Posts, Stories) and YouTube (Shorts, long-form)
  • Lead a lean team of creators, editors, and freelancers to execute at scale
  • Design a pre-launch content roadmap that builds anticipation and early community
  • Rapidly test formats and ideas to find breakout content — memes, tutorials, challenges, UGC
  • Develop and maintain a high-volume content pipeline: 2–3 Reels/Shorts daily
  • Collaborate with founders, product, and marketing to align messaging and campaigns
  • Tap into trends, viral moments, and creator culture to engineer shareability and relevance
  • Build a strategy to convert views into followers, and followers into customers
  • Analyze content performance and iterate daily based on real-time data

What You Bring

  • 5+ years of experience in content strategy, social growth, or brand building
  • Proven track record of scaling IG/YouTube accounts from 0 to 100K+
  • Strong creative direction + working knowledge of content production
  • Deep expertise in short-form video — especially Instagram Reels and YouTube Shorts
  • Experience building or leading a small, high-output content team
  • Pulse on pop culture, grooming trends, and what makes Gen Z/Millennial men engage
  • Obsession with metrics, experimentation, and performance

Bonus Points

  • Background in men's grooming, beauty, or wellness brands
  • Hands-on skills in video editing, scripting, or camera work
  • Existing relationships with UGC creators and micro-influencers
  • Experience working in D2C or fast-moving startup environments

What We Offer

  • Competitive salary + performance-based bonuses
  • Full creative ownership and direct access to founding team
  • Budget for production, freelancers, and creator partnerships
  • Flexibility to build your own team and systems
  • Ground-floor opportunity to shape a breakout D2C brand
  • Product perks, grooming budget, and more

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