Digital Marketing Executive

Job Title: Performance Marketer [E-commerce (Must have) & Lead Generation Expert]

Location: Pitampura, New Delhi

Type: Full-Time - WFO

Experience Level: Mid to Senior

Department: Growth & Marketing Strategy

About Bridgekala (BK Collective)

At Bridgekala, creativity meets performance. We are a creative and marketing company built for the performance era — where bold storytelling meets data-driven execution. Our expertise lies in crafting strategies that inspire audiences and drive measurable results. From creating scroll-stopping campaigns to scaling multi-million–rupee ad accounts, Bridgekala operates at the intersection of creative excellence and marketing science. If you're the kind of marketer who doesn't just run ads but builds growth engines — you'll feel right at home here.

Role Overview - We are looking for a Performance Marketing powerhouse — someone who is not just good at ads, but obsessed with scaling, optimizing, and strategising. You must have deep hands-on experience with Facebook (Meta) Ads and Google Ads, especially in e-commerce sales and lead generation. You'll be responsible for developing, executing, and scaling full-funnel performance strategies — from awareness to conversion and retention. This is not a button-pressing role; this is a strategy, execution, and leadership role rolled into one. You will lead campaign planning, creative direction, automation setup, reporting, and optimization — managing high budgets, multiple platforms, and cross-functional collaboration with the creative, technical, and content teams. We want someone who takes initiative, owns outcomes, and can build performance engines from scratch.

Key Responsibilities

• Plan, execute, and scale ad campaigns on Facebook (Meta) and Google Ads with a strong focus on e-commerce sales and lead generation.
• Manage high-budget campaigns efficiently — with proven experience in scaling profitable ROAS and reducing CPA.
• Develop end-to-end performance marketing strategies: from audience research, creative planning, funnel setup, to campaign optimization.
• Create custom marketing funnels tailored to different stages — awareness, engagement, conversion, and retention.
• Work across multiple platforms — including LinkedIn Ads, YouTube Ads, and marketplaces like Amazon — to drive growth.
• Execute and manage marketing automation flows for remarketing, abandoned cart recovery, lead nurturing, and post-purchase engagement.
• Analyze data deeply — interpret metrics, spot trends, and turn insights into actionable strategies.
• Create comprehensive reports and dashboards to communicate performance, learnings, and next steps.
• Collaborate closely with creative, content, and technical teams to align campaigns with brand tone and goals.
• Test, iterate, and optimize campaigns relentlessly — across audiences, placements, and creatives.
• Build and document performance strategies and SOPs that guide future scaling efforts.
• Understand customer psychology, audience behavior, and buyer journeys — and translate them into high-converting ad copy and funnels.
• Ensure smooth integration between creative storytelling and performance execution, balancing both art and analytics.

Required Skills & Qualifications

• Absolute expertise in Facebook Ads & Google Ads (Search, Display, YouTube, Shopping, Performance Max).
• Proven experience in scaling e-commerce campaigns with significant monthly budgets.
• Strong knowledge of lead generation funnels and automation systems (HubSpot, Zapier, Klaviyo, etc.).
• Deep understanding of funnel marketing — awareness → interest → conversion → loyalty.
• Exceptional ability to analyze campaign data, derive insights, and optimize for ROI and ROAS.
• Strategic thinker — capable of building entire marketing systems and funnels from scratch.
• Strong understanding of customer psychology and digital persuasion — able to craft and refine messaging that converts.
• Excellent skills in marketing automation, tracking setup, and attribution modeling.
• Strong copywriting intuition and creative collaboration skills.
• Experience with marketplaces (Amazon Ads, Flipkart Ads) and multi-channel ecosystems.
• Capable of managing multiple brands or verticals simultaneously.
• Experience with tools like Google Analytics, Meta Business Manager, Tag Manager, Data Studio, and Looker Studio.

Personality & Culture Fit

• You're a strategist and executor — equally comfortable building the plan and getting your hands dirty.
• You think like an entrepreneur, not an employee — you own the brand's success.
• You're data-obsessed and make decisions rooted in numbers, not guesswork.
• You thrive in fast-paced, creative environments and can collaborate seamlessly with designers, copywriters, and developers.
• You understand the psychology behind marketing — not just what to show, but why it converts.
• You're proactive, curious, and constantly seeking ways to improve and innovate.
• You care about results, impact, and continuous learning.

What We Offer

• Work with diverse, high-growth brands in e-commerce and marketing.
• Freedom to build, test, and scale campaigns your way.
• A collaborative creative environment that blends data, design, and storytelling.
• Exposure to large-scale ad budgets and industry-leading tools.
• A culture that celebrates ownership, creativity, and growth mindset.