Primary Market Research

11 hours ago


Bengaluru, Karnataka, India Eli Lilly and Company Full time ₹ 12,00,000 - ₹ 24,00,000 per year

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world.

LCCI Market Research – Consultant – PMR
At Lilly, we believe in the talent of our workforce. One of the best ways to utilize and develop that talent is to use our existing workforce to fill new and/or open positions. If you are looking for a new position within Lilly, you can view and apply to open roles posted in the internal job posting system. You must meet the minimum qualifications outlined in the job description and have/obtain work authorization in the country the position is located in order to be considered. When applying internally for a position, your current supervisor will receive notification that you have applied to the position. We encourage employees to discuss the opportunity with their supervisor prior to applying.

Path/Level:
P2

Note:  Roles are posted at the lowest level of a band, however, employees should search across all levels of the band to identify all opportunities.  Employees hired on banded positions (ex: P1-P3, R1-R2, B1-B3, etc.) transfer at their current level, despite the level indicated on the job posting.  For example, if a P2 candidate is selected for a P1-P3 banded position, the candidate will remain a P2 in the new role.

Eli Lilly has a broad portfolio of in-market and near launch brands across the globe. Brand and marketing teams rely on strong market research support to understand brand performance, identify new opportunities, create marketing & business plans, and recommend tactical adjustments, if necessary.

This role is responsible for managing the engagement and execution of market research projects and managing a consistent, timely market research process.  The job requirement includes the individual to have relevant knowledge of primary market research and understanding of key business drivers to improve processes. The role includes defining problem statement & research approach, finalizing questionnaires, developing recruiting lists, aggregating data, interpreting results, cross-referencing secondary sources, and reporting findings. The role demands the individual to execute as well as distill insights in concise and effective manner. The role requires a close partnership and engagement with market researchers based in US to understand their ongoing business needs, as well as external agencies that manage panels and collect data on our behalf in US and Global countries.

Key Responsibilities:

  • Project Execution: as a brand engagement leader, responsible for
  • Developing and coaching team members to develop an approach for projects
  • Proactively identify potential risks and probable solution to overcome the same
  • Detailed quality check to ensure all standard quality check measures are met
  • Story boarding and insight generation with effective visual, written, and verbal delivery to business partners
  • Leading multiple projects and deliver on quality execution & on-time delivery of the quantitative market research projects
  • Collaborating with brand & MR team stakeholders in approach development, and to present final outputs to team & provide recommendations
  • Proposing & implementing analytical methodologies & techniques that delivers on strong story and insights generation with effective visual, written, and verbal delivery to business partners
  • Project Management
  • Enables decisions impacting basic operational, process, project, or service activities
  • Establishes key relationships with business partners; develops solutions to meet needs. Can drive conversations with business partners and advisors leading to increased capability and project penetration
  • Leads larger and longer projects with higher visibility & impact; facilitates multiple team / business partners; able to develop project plans
  • Partner with Lilly Project Managers and Privacy team to ensure all necessary compliance and finance guidelines are met during project set-up & execution
  • Educates self and others on complex analytical methodologies & approaches / data centric market research solutions and gains supports for ideas; communicates effectively with a purpose; able to influence the project team & stakeholders to seamlessly execute the project

  • Education Requirements: Graduation/MBA/Post Graduation from a Tier-I institution

  • Experience in working on Synthesis/Knowledge management/Secondary projects are advantageous.
  • Experience related requirements
  • 6 to 9 years of experience in quantitative discipline and advanced statistics within consulting organization, brand teams in pharma companies or healthcare consulting companies with demonstrated ability to efficiently execute in an ambiguous environment.
  • Technical Skills
  • Strong experience within quantitative market research with sound data acumen & skills
  • Statistical and advanced analytical background and their application in Quantitative Market Research
  • Should have relevant knowledge & working experience on statistical and complex analytic approaches like Conjoint, Customer Segmentation (Decision Tree, K-Cluster, Rain Forest, etc.), Bayesian Networks, Regression & Correlation, Pricing, Factor analysis, etc.
  • Requires commercial and pharma experience (would be value addition if available). Provides strategic insights to Lilly Advisors, Brand Teams to shape/develop program/brand strategy. Brings deep understanding of data synthesis and awareness on data innovations within quantitative market research in an external environment
  • Knowledge of statistical packages and tools (SPSS, Q, or similar) and Commercial databases like MIDAS, LAAD, APLD, etc. is a plus
  • Experience working on tools like R, Python; and hands-on with data visualization & reporting tools like Tableau and Power BI is a bonus
  • Integrates research, intelligence, and alternate datasets to generate insights that facilitates decision making
  • Should have demonstrated traits of customer excellence and capability expansion leading to business continuity
  • Innovation mindset and strong drive for change; and bring best practices from external environment that delivers on strong value and impact
  • Soft Skills
  • Strong work ethic, personal motivation, and team player who is dynamic and result oriented
  • Proven teamwork and collaboration skills. Ability to manage multiple partners / projects
  • Attention to detail and ability to solve business problems through analytical reasoning
  • Good interpersonal and communication skills
  • Self-Driven and has ability to effectively present and defend analyses

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form ) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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