Primary Market Research

Job Description

LCCI Market Research u2013 Consultant u2013 PMRu00A0

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Path/Level:u202Fu00A0

P2u00A0

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Note:u202F Roles are posted at the lowest level of a band, however, employees should search across all levels of the band to identify all opportunities.u202F Employees hired on banded positions (ex: P1-P3, R1-R2, B1-B3, etc.) transfer at their current level, despite the level indicated on the job posting. u202FFor example, if a P2 candidate is selected for a P1-P3 banded position, the candidate will remain a P2 in the new role.u00A0

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Eli Lilly has a broad portfolio of in-market and near launch brands across the globe. Brand and marketing teams rely on strong market research support to understand brand performance, identify new opportunities, create marketing & business plans, and recommend tactical adjustments, if necessary.u202Fu00A0

This role is responsible for managing the engagement and execution of market research projects and managing a consistent, timely market research process.u202F The job requirement includes the individual to have relevant knowledge of primary market research and understanding of key business drivers to improve processes. The role includes defining problem statement & research approach, finalizing questionnaires, developing recruiting lists, aggregating data, interpreting results, cross-referencing secondary sources, and reporting findings. The role demands the individual to execute as well as distill insights in concise and effective manner. The role requires a close partnership and engagement with market researchers based in US to understand their ongoing business needs, as well as external agencies that manage panels and collect data on our behalf in US and Global countries.u00A0

Key Responsibilities:u202Fu00A0

- Project Execution: as a brand engagement leader, responsible foru00A0

- Developing and coaching team members to develop an approach for projectsu00A0

- Proactively identify potential risks and probable solution to overcome the sameu00A0

- Detailed quality check to ensure all standard quality check measures are metu00A0

- Story boarding and insight generation with effective visual, written, and verbal delivery to business partnersu00A0

- Leading multiple projects and deliver on quality execution & on-time delivery of the quantitative market research projectsu00A0

- Collaborating with brand & MR team stakeholders in approach development, and to present final outputs to team & provide recommendationsu00A0

- Proposing & implementing analytical methodologies & techniques that delivers on strong story and insights generation with effective visual, written, and verbal delivery to business partnersu00A0

- Project Managementu00A0

- Enables decisions impacting basic operational, process, project, or service activitiesu00A0

- Establishes key relationships with business partners develops solutions to meet needs. Can drive conversations with business partners and advisors leading to increased capability and project penetrationu00A0

- Leads larger and longer projects with higher visibility & impact facilitates multiple team / business partners able to develop project plansu00A0

- Partner with Lilly Project Managers and Privacy team to ensure all necessary compliance and finance guidelines are met during project set-up & executionu00A0

- Educates self and others on complex analytical methodologies & approaches / data centric market research solutions and gains supports for ideas communicates effectively with a purpose able to influence the project team & stakeholders to seamlessly execute the projectu00A0

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- Education Requirements:u202FGraduation/MBA/Post Graduation from a Tier-I institutionu00A0

- Experience in working on Synthesis/Knowledge management/Secondary projectsare advantageous.u00A0

- Experience related requirementsu00A0

- 6 to 9years of experience in quantitative discipline and advanced statistics within consulting organization, brand teams in pharma companies or healthcare consulting companies with demonstrated ability to efficiently execute in an ambiguous environment.u00A0

- Technical Skillsu00A0

- Strong experience within quantitative market research with sound data acumen & skills u202Fu00A0

- Statistical and advanced analytical background and their application in Quantitative Market Researchu00A0

- Should have relevant knowledge & working experience on statistical and complex analytic approaches like Conjoint, Customer Segmentation (Decision Tree, K-Cluster, Rain Forest, etc.), Bayesian Networks, Regression & Correlation, Pricing, Factor analysis, etc.u00A0

- Requires commercial and pharma experience (would be value addition if available). Provides strategic insights to Lilly Advisors, Brand Teams to shape/develop program/brand strategy. Brings deep understanding of data synthesis and awareness on data innovations within quantitative market research in an external environmentu00A0

- Knowledge of statistical packages and tools (SPSS, Q, or similar) and Commercial databases like MIDAS, LAAD, APLD, etc. is a plusu00A0

- Experience working on tools like R, Python and hands-on with data visualization & reporting tools like Tableau and Power BI is a bonusu00A0

- Integrates research, intelligence, and alternate datasets to generate insights that facilitates decision makingu00A0

- Should have demonstrated traits of customer excellence and capability expansion leading to business continuityu00A0

- Innovation mindset and strong drive for change and bring best practices from external environment that delivers on strong value and impactu00A0

- Soft Skillsu00A0

- Strong work ethic, personal motivation, and team player who is dynamic and result orientedu00A0

- Proven teamwork and collaboration skills. Ability to manage multiple partners / projectsu00A0

- Attention to detail and ability to solve business problems through analytical reasoningu00A0

- Good interpersonal and communication skillsu202Fu00A0

- Self-Driven and has ability to effectively present and defend analysesu00A0

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form () for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lillyu00A0does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

#WeAreLilly

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