Digital Marketing Executive- Core Team Member

About Heseos

Heseos Technologies is a fast-growing Indian home automation brand redefining how people interact with their living spaces. We're building intelligent ecosystems that bring
comfort, control, and convenience
to modern homes — and we're on a mission to make "Smart Living" accessible to every household in India.

As a
core team member
, you won't just execute campaigns — you'll shape how our brand is perceived, experienced, and scaled across digital platforms.

Role Overview

We're looking for a
dynamic, multi-skilled Digital Marketing Executive
who can
strategize, execute, and optimize
our online presence across SEO, paid campaigns, social media, PR, and content channels.

This is a
core startup role
— ideal for someone who thrives in high-energy environments, loves experimentation, and can handle both the creative and technical sides of marketing.

Key Responsibilities
SEO Leadership (On-Page, Off-Page & Technical)

• Conduct detailed keyword research and competitor benchmarking for relevant automation and IoT categories.
• Optimize website pages, meta tags, alt texts, and schema for high search visibility.
• Plan and execute
  off-page activities
  like link-building, guest posting, and digital PR.
• Audit site health and ensure technical SEO hygiene (page speed, mobile responsiveness, crawlability, structured data, etc.).
• Coordinate with web developers to fix SEO-related technical issues.

E-commerce Optimization

• Manage and optimize our listings across platforms like Amazon, Flipkart, and Heseos' own e-commerce website.
• Work with product and design teams to enhance product pages (titles, descriptions, A+ content).
• Plan campaigns for increasing traffic and conversions through ads, SEO, and influencer collaborations.
• Monitor product analytics, CTRs, and reviews to drive continuous improvement.

Paid Ads Management (Meta & Google)

• Create, manage, and optimize
  Meta Ads
  (Facebook, Instagram) – lead generation, awareness, and remarketing campaigns.
• Build and manage
  Google Ads
  (Search, Display, YouTube, and Shopping).
• Develop ad copies, creatives, and A/B test campaigns to achieve the best ROI.
• Monitor performance metrics, manage budgets, and generate weekly and monthly reports.
• Strategize
  AI-driven ad optimization
  and explore automation tools for performance scaling.

Social Media & Community Management

• Lead
  Instagram and LinkedIn
  strategy — from content planning to community interaction.
• Conceptualize and schedule engaging posts (graphics, videos, reels, and stories).
• Collaborate with the design and content team to maintain brand consistency and tone.
• Respond to DMs, comments, and queries across platforms in a timely and professional manner.
• Monitor trends and competitor activities to maintain relevance and engagement.

Public Relations & Thought Leadership

• Identify and manage PR opportunities with tech and lifestyle publications.
• Draft press releases, media pitches, and collaboration proposals.
• Work with founders and leadership to amplify brand visibility on
  LinkedIn
  and other platforms.
• Support storytelling and personal branding initiatives for the leadership team.

Content Strategy & Creation

• Ideate and write compelling content for website blogs, ad copies, and LinkedIn posts.
• Collaborate with design and video teams to build impactful creatives and brand campaigns.
• Maintain a content calendar aligning product launches, campaigns, and SEO goals.
• Create case studies, newsletters, and landing page content for specific campaigns.

AI & Automation in Marketing

• Explore and implement
  AI tools
  for content generation, analytics, and ad optimization.
• Use AI-driven insights to improve campaign performance and audience targeting.
• Stay updated with new tools and emerging technologies that can enhance marketing efficiency.

Key Skills & Competencies

• Hands-on experience in
  SEO (on-page, off-page, and technical)
  .
• Strong command over
  Google Ads
  and
  Meta Ads Manager
  .
• Deep understanding of
  e-commerce platforms
  and conversion optimization.
• Knowledge of
  Google Analytics, Tag Manager, Search Console, and SEMrush/Ahrefs
  .
• Excellent communication and content writing skills (English proficiency required).
• Working knowledge of
  LinkedIn marketing, PR outreach, and influencer management
  .
• Awareness of
  AI tools
  like ChatGPT, Jasper, SurferSEO, , etc.
• Creative mindset, analytical thinking, and a go-getter attitude.

What Makes This Role Unique

• You'll be part of the
  core startup team
  driving brand growth from the ground up.
• Direct access to leadership, strategy discussions, and brand decision-making.
• Opportunity to work across multiple verticals —
  tech, marketing, design, and PR
  .
• Freedom to experiment, innovate, and shape how the brand is perceived nationwide.

Educational Background

• Bachelor's or Master's degree in Marketing, Business Administration, or related field.
• Certifications in Google Ads, Meta Ads, or SEO preferred (not mandatory).

Compensation & Growth

• Competitive startup-level salary + performance-based incentives.
• Rapid growth trajectory with the possibility of leading the marketing team.
• Recognition and ownership as a
  founding team marketer
  of an emerging brand.