IND-Senior Analyst_Digital Brand Advocate

About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Bengaluru, Lowe's India develops innovative technology products and solutions and delivers business capabilities to provide the best omnichannel experience for Lowe's customers. Lowe's India employs over 4,200 associates across technology, analytics, merchandising, supply chain, marketing, finance and accounting, product management and shared services. Lowe's India actively supports the communities it serves through programs focused on skill-building, sustainability and safe homes. For more information, visit,

I. Job Summary:

The Sr. Brand Advocate will work with cross-functional partners to optimize brand focused, online customer experiences on The Sr. Brand Advocate will build strong business relationships with various stakeholders to analyze and improve online sales, traffic and conversion through identifying and improving product assortment, online content, promotions, inventory and returns. The Sr. Brand Advocate will ensure that new and promotional items are optimized and offer support when suppliers need help with online/system troubleshooting. The Brand Advocate will also be responsible for understanding customer behavior, executing strategic plans and supporting presentations with supplier and merchandising partners to gain alignment on planned initiatives. S/he will support Omni-Channel retail strategies and partner with cross-functional teams to identify process improvement opportunities that will optimize effectiveness leading to brand renewal and growth.

II. Roles & Responsibilities:

• Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion
• Leverage inputs from CSAT, reviews and Q&A to continuously improve the overall customer experience for assigned brand(s)
• Act as a subject matter expert for the supported brand(s) assortment and strategy
• Key point of contact for issues pertaining to online SKU presentation and brand performance
• Build and lead presentations with internal and external stakeholders that support strategic plans and analyze execution
• Provide accurate reporting and insights across the digital channel related to content, product information, assortment and competitive gaps/opportunities
• Effectively improve conversion and basket size by leveraging data to optimize cross-sell, up-sell and bundling strategies
• Create project plans and align with cross-functional teams to drive execution
• Analyze competitive data to provide SKU and pricing optimization recommendations
• Utilize knowledge of the shopping funnel and site technologies to optimize the search and browse experience for assigned brand(s)
• Work closely with content management to both optimize premium content for assigned brand(s) as well as prioritize execution to maximize returns

III. Years of Experience:

• 4+ years experience in Online/Retail Merchandising, Data Analytics, Digital Marketing or Vendor Management

IV. Education Qualification & Certifications (optional)

Required Minimum Qualifications:

• Bachelor's degree in Business, marketing, finance, statistics or related field

V. Skill Set Required

Primary Skills (must have)

• Online retail experience/understanding of basic online KPIs
• Technical aptitude and agility to learn database systems and web-based platforms (i.e., Adobe, Google analytics, Power BI)
• Well-developed and professional presentation and communication skills
• Ability to maintain composure and productivity in a dynamic environment
• Ability to approach problems systematically, researching all alternatives and making appropriate recommendations
• Proven track record of taking ownership and driving results: self-starter and self-directed
• Proficient in Excel and PowerPoint

Secondary Skills (desired)

• Experience in vendor management systems, data analysis, digital marketing, ecommerce, and merchandising
• Proven experience with major consumer brands and how to support growth/differentiate them in the digital space
• Experience with Google analytics and Adobe products

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.