Marketing Specialist

6 hours ago

Erode, Tamil Nadu, India Biztechgeeks Full time ₹ 5,00,000 - ₹ 8,00,000 per year

Company Overview:

Biztechgeeks is a leading B2C and B2B marketing agency based in Coimbatore, known for its creative and full-service digital marketing solutions since 2013. Our expertise spans across all verticals, offering services like SEO, PPC ads, social media marketing, email marketing, and more. With a team size of 2-10 employees, Biztechgeeks delivers comprehensive business consulting and management options to meet diverse digital marketing needs.

Job Overview:

We are looking for a Junior Marketing Specialist to join our remote team at Biztechgeeks in Coimbatore. This full-time contract position requires a minimum of a 2 years to maximum of 6 years of work experience. The role involves developing and implementing strategic marketing plans, optimizing campaigns, and supporting various digital marketing initiatives.

Qualifications and Skills:

  • Proficiency in SEO, both on-page and off-page, is mandatory for this role. (Mandatory skill)
  • Experience in content marketing with a focus on creating and distributing valuable, relevant content.
  • Proficient in using Google Analytics to analyze web traffic data and optimize campaigns effectively.
  • Ability to leverage social media channels for brand promotion and audience engagement.
  • Hands-on experience with PPC advertising campaigns to drive traffic and conversions.
  • Knowledge of email marketing techniques, including drip campaigns, to nurture leads.
  • Familiarity with influencer marketing strategies to expand brand reach and credibility.
  • Strong data analysis skills to evaluate marketing efforts and inform strategic decisions.

Roles and Responsibilities:

  • Develop and execute marketing strategies that align with company objectives and drive growth.
  • Optimize SEO strategies to improve search engine rankings and maximize organic traffic.
  • Design and implement PPC campaigns to drive targeted traffic and measured results.
  • Manage social media platforms to build and maintain a strong online presence.
  • Develop content marketing strategies that address customer needs and enhance brand image.
  • Utilize data analytics to track the performance of marketing campaigns and adjust tactics accordingly.
  • Collaborate with cross-functional teams to ensure cohesive and effective marketing initiatives.
  • Stay up-to-date with industry trends and best practices to ensure the company remains competitive.

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