Ecommerce Marketing Manager
1 week ago
DO NOT APPLY IF YOUR CURRENT OR EXPECTED CTC IS ABOVE 9 LPA
YOE: 4+ Years
CTC: Up to 9 LPA
Location: Mumbai (Andheri East)
Responsibilities:
● Build and manage campaigns across e-commerce and quick commerce platforms like
Amazon, Flipkart, Myntra, BlinkIt, Zepto, Instamart, etc..
● Provide support to the client in terms of technical expertise with regards to the media
plan curated for the client
● Analyze and optimize campaign performance, utilizing data-driven insights and strategy
through quantitative analysis.
● Plan, strategize, implement, report and analyze Ad campaigns across multiple channels,
continuously create, categorize and refine keyword lists to drive incremental conversions
for the client.
● Maintain reporting or visualization dashboards to communicate data analysis effectively,
focusing on marketing planning and budgeting, marketing ROI, campaign impact, and
strategic KPIs.
● Deliver quantifiable improvements in ROI and conv. rate across all channels.
● Collaborate with the Client Services team to understand client requirements and devise
e-com strategies & media plans to meet objectives.
● Work cross-functionally with internal teams, including creative and content to ensure
seamless execution and alignment with overall business goals.
● Monitor campaign performance and results and provide feedback to the design and
content teams along with recommendations to further optimize content
● Create, optimize, and oversee day-to-day management of e-com campaigns.
● Conduct in-depth market research and analysis to identify trends, opportunities, and
competitive insights within the industry.
● Directly engage with platform contacts to leverage the latest technology and optimization
methods.
Skills Required:
● Proficiency in Amazon, Flipkart and Q-comm (BlinkIt, Zepto, Instamart) Ads
● Experience of working on tools like Amazon pi, Helium 10, Jungle Scout, AMS, Looker
studio, etc..
● Should demonstrate a track record of successfully improving Return on Advertising
Spend (ROAS) and revenue for B2C brands
● Strong analytical skills and the ability to interpret data effectively
● A proactive and detail-oriented approach to campaign management
● Excellent communication and verbal skills
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