Social Media Manager
5 days ago
Key Responsibilities:
- Social Media Strategy & Planning: Assist in developing and executing an innovative and engaging social media strategy across all major platforms (Instagram, Facebook, YouTube, Pinterest, and more).
- Content Creation: Collaborate with designers, photographers, and other creative teams to plan and create high-quality, child-friendly visual and textual content that aligns with the brands tone and values.
- Campaign Management: Execute and monitor social media campaigns, product launches, promotions, and festive-season campaigns that target parents and engage their interest in kidswear fashion.
- Performance Monitoring & Reporting: Track, analyze, and report on key social media performance metrics such as engagement, follower growth, and conversions. Provide actionable insights to optimize future campaigns.
- Community Engagement: Build and nurture online communities by responding to comments, engaging with followers, and managing conversations with parents, influencers, and brand advocates.
- Influencer Marketing: Identify and collaborate with relevant mom bloggers, kids influencers, and fashion content creators to amplify brand reach.
- Paid Social Media: Work with the paid performance team to implement and optimize paid social media campaigns to drive conversions, lead generation, and traffic to the app and website.
- Trend Monitoring: Stay updated on the latest social media trends, kids fashion industry updates, and emerging platforms to ensure the brand stays ahead of the curve.
- Online Reputation Management: Quickly respond to any negative/positive feedback or social media crises, working closely with the customer service team.
- Competitor Analysis: Regularly monitor competitors' social media activity, ensuring the brand stays competitive within the kidswear fashion industry.
Requirements:
- Education: Bachelors degree in Marketing, Communications, or a related field.
- Experience: 4+ years of experience in managing social media accounts, preferably in the fashion or D2C industry.
Skills:
Strong understanding of all social media platforms and tools.
- Exceptional writing and editing skills, with the ability to create compelling, brand-aligned content.
- Familiarity with social media analytics and performance tracking tools (e.g., Facebook Insights, Instagram Analytics, Google Analytics).
- Basic graphic design knowledge (Canva, Adobe Photoshop, etc.).
- Ability to work with multiple stakeholders (designers, photographers, etc.) and manage content calendars.
- Experience with influencer marketing and online community building.
- Knowledge of paid social media advertising and campaign optimization.
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