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Social Media Manager

2 weeks ago

Mumbai, Maharashtra, India Nuvento Systems Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Key Responsibilities:

  • Social Media Strategy & Planning: Assist in developing and executing an innovative and engaging social media strategy across all major platforms (Instagram, Facebook, YouTube, Pinterest, and more).
  • Content Creation: Collaborate with designers, photographers, and other creative teams to plan and create high-quality, child-friendly visual and textual content that aligns with the brands tone and values.
  • Campaign Management: Execute and monitor social media campaigns, product launches, promotions, and festive-season campaigns that target parents and engage their interest in kidswear fashion.
  • Performance Monitoring & Reporting: Track, analyze, and report on key social media performance metrics such as engagement, follower growth, and conversions. Provide actionable insights to optimize future campaigns.
  • Community Engagement: Build and nurture online communities by responding to comments, engaging with followers, and managing conversations with parents, influencers, and brand advocates.
  • Influencer Marketing: Identify and collaborate with relevant mom bloggers, kids influencers, and fashion content creators to amplify brand reach.
  • Paid Social Media: Work with the paid performance team to implement and optimize paid social media campaigns to drive conversions, lead generation, and traffic to the app and website.
  • Trend Monitoring: Stay updated on the latest social media trends, kids fashion industry updates, and emerging platforms to ensure the brand stays ahead of the curve.
  • Online Reputation Management: Quickly respond to any negative/positive feedback or social media crises, working closely with the customer service team.
  • Competitor Analysis: Regularly monitor competitors' social media activity, ensuring the brand stays competitive within the kidswear fashion industry.

Requirements:

  • Education: Bachelors degree in Marketing, Communications, or a related field.
  • Experience: 4+ years of experience in managing social media accounts, preferably in the fashion or D2C industry.

  • Skills:

  • Strong understanding of all social media platforms and tools.

  • Exceptional writing and editing skills, with the ability to create compelling, brand-aligned content.
  • Familiarity with social media analytics and performance tracking tools (e.g., Facebook Insights, Instagram Analytics, Google Analytics).
  • Basic graphic design knowledge (Canva, Adobe Photoshop, etc.).
  • Ability to work with multiple stakeholders (designers, photographers, etc.) and manage content calendars.
  • Experience with influencer marketing and online community building.
  • Knowledge of paid social media advertising and campaign optimization.