Manager, Assistant General Manager, AGM

1 week ago

Indore North Goa South Goa, India Kamdhenu Full time ₹ 12,00,000 - ₹ 36,00,000 per year

1. Strategy & Planning

  • Develop annual and quarterly marketing plans.
  • Identify target markets and create positioning strategies.
  • Set marketing objectives, KPIs, and performance metrics.

2. Market Research & Analysis

  • Conduct competitive analysis and market trend studies.
  • Gather customer insights through surveys, data analytics, and research tools.
  • Translate insights into actionable strategies.

3. Branding & Communication

  • Maintain brand guidelines and messaging consistency.
  • Oversee content strategy for digital, print, and social platforms.
  • Ensure compelling storytelling and brand voice.

4. Digital Marketing Management

  • Oversee website, SEO, SEM, social media, email campaigns, and paid ads.
  • Analyze digital performance metrics and optimize campaigns.
  • Coordinate with digital agencies or internal teams.

5. Campaign & Project Execution

  • Plan, execute, and track marketing campaigns and promotions.
  • Manage product launches and market-entry strategies.
  • Ensure on-time, on-budget delivery of all marketing activities.

6. Budgeting & ROI Tracking

  • Allocate marketing budgets for various channels.
  • Track campaign performance and ROI.
  • Prepare financial forecasts and marketing spend reports.

7. Sales & Business Support

  • Provide marketing materials and sales enablement tools.
  • Align marketing and sales strategies for lead generation.
  • Support business development efforts with events, presentations, and collateral.

8. Stakeholder & Vendor Management

  • Manage relationships with external agencies (creative, digital, PR).
  • Negotiate contracts and ensure high-quality deliverables.
  • Collaborate with internal leaders for alignment.

9. Team Leadership

  • Guide, mentor, and develop the marketing team.
  • Assign tasks, set goals, and monitor performance.
  • Provide training and support to build capabilities.

10. Reporting & Performance Monitoring

  • Track KPIs such as lead generation, conversion, brand awareness, engagement, etc.
  • Prepare regular marketing performance reports for leadership.
  • Use data analytics to improve strategies.

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