Performance Marketing Manager

17 hours ago

Gurgaon, Haryana, India Learning Routes Full time

ABOUT LEARNING ROUTES

At Learning Routes, we offer a broad range of management programs to professionals who are looking to elevate their careers. Not just this, we also help students evaluate their interests and ambitions so that they pick a program that best suits them. Over the years, we have helped thousands of professionals fulfill their dreams. As Learning Routes, we are here to administer a flawless curriculum to the ones who aspire to pursue their postgraduate, diploma, or certification programs from premium management universities. Reaching out to an individual, making the process user-friendly, having cutting edge innovations, and giving a beneficial network of experts are just the basis of what we grant

Job Title: Marketing Manager – Performance Marketing

Location:
Gurgaon

Experience:
5–7 Years

Salary:
Up to ₹60,000 (In-hand)

Joining:
Immediate Joiner Preferred

Job Description

We are looking for a results-driven
Marketing Manager – Performance Marketing
with 5–7 years of hands-on experience in managing and optimizing paid media campaigns. The ideal candidate should have strong expertise in
Bing Ads (mandatory)
along with
Google Ads and Meta Ads
, and a deep understanding of attribution models and conversion tracking strategies.

Key Responsibilities

  • Plan, execute, and optimize paid campaigns across
    Bing Ads, Google Ads, and Meta Ads
  • Take complete ownership of
    Bing Ads campaigns
    (mandatory expertise)
  • Monitor and improve performance metrics including
    CTR, ROAS, CPA, and conversions
  • Implement and manage
    attribution models and conversion tracking strategies
  • Analyze campaign performance and provide actionable insights for optimization
  • Manage budgets efficiently to maximize ROI
  • Conduct A/B testing on creatives, audiences, and landing pages
  • Coordinate with internal teams to align marketing objectives with business goals
  • Prepare regular performance reports and dashboards

Required Skills & Qualifications

  • 5–7 years of experience in
    Performance Marketing / Digital Marketing
  • Mandatory:
    Proven experience in executing and scaling
    Bing Ads
  • Strong working knowledge of
    Google Ads and Meta Ads (Facebook & Instagram)
  • Hands-on experience with
    conversion tracking, attribution models, CTR & ROAS optimization
  • Analytical mindset with strong data interpretation skills
  • Ability to manage multiple campaigns simultaneously
  • Excellent communication and reporting skills

Why Join Us?

  • Opportunity to lead high-impact performance campaigns
  • Fast-paced and growth-oriented environment
  • Salary based on experience, last withdrawn & interview performance
  • Immediate joining opportunity

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