Digital Marketing Manager

1 week ago


Gurgaon Sector Gurugram Haryana, India 7f780f16-fc58-4f25-9101-e50222bc7968 Full time ₹ 2,00,00,000 - ₹ 5,95,20,000 per year

Job Title: Digital Marketing Manager

Location: Gurgaon, Mahape - Ghansoli, Navi Mumbai (On-site)

Working Days: Monday to Friday – 9:30 to 6:30

Company: Optivana Digital

About Optivana Digital:-

Optivana Digital is a dynamic and fast-growing digital marketing agency based in Gurgaon, focused on delivering data-driven marketing strategies that help brands grow and connect with their audiences. Our team specializes in performance marketing, creative content, social media, and digital transformation for clients across diverse

industries.

Position Overview

We are seeking an experienced Digital Marketing Manager to lead our marketing strategy, oversee campaign execution, and drive measurable growth across all digital channels. The ideal candidate should have strong analytical skills, leadership qualities, and a deep understanding of both organic and paid marketing tactics.

Key Responsibilities

Develop, plan, and execute digital marketing strategies across SEO, SEM, Social Media, Email Marketing, and Content Marketing.

Manage paid campaigns on platforms like Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, and YouTube.

Track and analyze campaign performance metrics, ROI, and KPIs to optimize results.

Collaborate with creative, design, and content teams to produce engaging and on-brand digital assets.

Lead and mentor a team of digital marketing executives and interns.

Oversee website and landing page optimization for lead generation and conversion.

Manage client communications, strategy reviews, and reporting deliverables.

Stay updated with the latest digital marketing trends, tools, and technologies.

Required Skills & Qualifications

Bachelor's degree in marketing, Business, or a related field (MBA preferred).

4–7 years of experience in digital marketing, preferably in an agency environment.

Proficiency in tools like Google Analytics, Google Ads Manager, Meta Business Suite, HubSpot/CRM systems, and SEO tools (Ahrefs, SEMrush, etc.).

Strong understanding of performance marketing, conversion tracking, and retargeting strategies.

Excellent written and verbal communication skills.

Proven ability to manage multiple projects and meet deadlines.

What We Offer

Competitive salary and performance bonuses.

5-day work week (Monday to Friday).

Job Types: Full-time, Permanent, Fresher

Pay: ₹20, ₹59,521.29 per month

Benefits:

  • Cell phone reimbursement
  • Food provided
  • Health insurance
  • Paid time off
  • Provident Fund

Work Location: In person



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