Digital Marketer

2 weeks ago

Gurgaon Gurugram Haryana, India Vetic Full time

YOUR KEY RESPONSIBILITIES

Drive digital media plan and execution across online channels

Create and manage digital marketing (Brand, Programmatic, social, affiliates) strategies and leverage campaigns to deliver on business objectives

Manage large-scale campaign planning, execution, and optimization strategy for both performance and brand awareness objectives

Build digital plans and execute growth charter for retention cohorts

Own the strategic development of performance marketing, through a strong mar-tech and data-driven acquisition approach

Drive, manage, and partner with key internal and external stakeholders

Experience Required:
1. 4+ years of experience in Performance and Digital Marketing for consumer products

2. Preferred combination of experience in online acquisition, retention marketing in ecommerce / digital native brands or agency

3. A good understanding of funnels, audience segmentation, creative best practices, and marketing briefs

4. Excellent skills in analytical and logical reasoning, ability to analyze large and complex data-sets to realize appropriate strategies and solutions for programs and campaigns

5. Thorough understanding and experience of Bid optimizers, RTB, DSPs, DV360, Campaign Manager, Ad exchanges, DMPs, Audience targeting/segmentation, and web analytics, measurement tools like GA360 / Amplitude / Appsflyer

6. You are comfortable working in a busy, fast-paced work environment, believe in first principles, and have the skill to transform broad ideas into action plans

7. You have a high level of ownership, comfortable working in independent environments as well as in a large team setup

Schedule:

- Morning shift

Work Location: One location

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