Performance Marketing Manager – Google

6 days ago

Bengaluru, Karnataka, India Z Guard Full time ₹ 8,00,000 - ₹ 24,00,000 per year

Job Title: Performance Marketing Manager – Google & Meta Ads (D2C Brand)

Location:
Kudlu Gate, Bangalore

Experience:
Minimum 1+ Years (Mandatory: D2C or Consumer Brand Experience)

Joining:
Immediate

About the Role

We are looking for a
data-driven, ROI-focused Performance Marketing Manager
to own and scale our digital growth across
Meta and Google Ads
. The ideal candidate is a serious performance marketer with a proven record of delivering
high-ROAS campaigns for D2C/consumer brands
, and the ability to collaborate closely with creative and design teams to craft ad content that converts.

You'll be responsible for the
end-to-end performance funnel
— from ad creation to revenue delivery — and must thrive in a fast-paced, hands-on environment.

Key Responsibilities

  • Plan, execute, and scale
    performance marketing campaigns
    on Google Ads and Meta Ads.
  • Own and deliver
    revenue targets, ROAS, and profitability KPIs
    for Shopify.
  • Manage
    Shopify offer codes
    and integrate campaigns with platform performance.
  • Continuously monitor campaigns to identify scaling opportunities and optimize underperformers.
  • Collaborate with the
    creative/content and graphic teams
    to develop high-performing ad strategies, creatives, and offers.
  • Track the
    customer journey
    (via Microsoft Clarity, Hotjar, GA4) and optimize bounce rates.
  • Drive improvements in
    conversion rates
    using audience insights and funnel optimization.
  • Suggest and implement
    campaign constructs/offers
    aligned with real-time performance data.
  • Maintain detailed daily logs of performance metrics — CAC, ROAS, Revenue, Units, Spend, Sessions, Conversion Rate, AOV, CTR, etc.
  • Demonstrate proven experience in
    scaling Meta campaigns
    and designing
    high-ROI offer constructs
    .
  • Take
    P&L accountability
    for Shopify — ensuring ad spend efficiency and profitable growth.

Qualifications & Skills

  • Minimum
    1+ years of experience
    in performance marketing across
    Meta and Google Ads
    .
  • Mandatory:
    Prior experience working with
    D2C or consumer brands
    (Shopify-based preferred).
  • Proven success in
    scaling campaigns profitably
    with strong ROAS performance.
  • Solid analytical skills with hands-on experience in
    GA4, Microsoft Clarity, Hotjar
    , or similar tools.
  • Deep understanding of
    D2C audience behavior, funnels, and growth levers.
  • Strong creative collaboration skills — able to brief and guide designers on content direction for ads.
  • Ability to balance
    growth and profitability
    through disciplined performance optimization.
  • Strong reporting, analytical thinking, and communication skills.
  • Immediate availability and willingness to work from the office.

Why Join Us

  • Opportunity to
    own the performance engine
    of a growing D2C brand.
  • Work closely with creative and strategy teams to shape brand growth.
  • Fast-paced environment that values accountability, precision, and creativity.
  • Immediate impact — direct link between your campaigns and brand revenue.

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