Social Media Manager

2 weeks ago

Mumbai, Maharashtra, India Sero Apparels Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job description

We're looking for a Content & Social Media Head to lead strategy and execution across all our digital brand touchpoints. This is a key leadership role for someone who can shape brand voice, direct content production, and drive engagement across platforms — while balancing creativity with commercial outcomes.

You'll lead content for our three brands:

Sero – Affordable men's formal and semi-formal wear

HV – Luxury menswear with timeless elegance

Aerix – Casual menswear and kidswear with a playful edge

What You'll Own

  1. Content Strategy & Planning

Build and manage monthly content calendars across all three brands

Tailor strategy by brand tone, audience, and product priorities

Align content with product drops, seasonal campaigns, and business goals

  1. Social Media Management

Own day-to-day content publishing on Instagram, YouTube Shorts, Pinterest, and LinkedIn

Grow followers and engagement through consistent, high-quality content

Respond to DMs/comments or delegate community management

Stay updated with platform trends, formats, and algorithm changes

  1. Influencer & Creator Collaborations

Identify and collaborate with relevant influencers, creators, and stylists

Handle outreach, briefing, barter/paid agreements, and performance tracking

Build a network of recurring creator relationships

  1. Shoot Planning & Production

Conceptualize shoots and video content around product launches and brand stories

Work with stylists, photographers, and models to execute campaigns

Capture a mix of polished visuals, UGC-style reels, and behind-the-scenes content

  1. Performance Analysis & Optimization

Track KPIs like reach, saves, engagement, link clicks, shares

Create weekly/monthly reports and use insights to evolve the strategy

Collaborate with performance marketing to test creatives that drive conversions

  1. Copywriting & Brand Voice

Guide the tone of voice and storytelling for each brand

Write or supervise copy for captions, emails, campaign scripts, and WhatsApp broadcasts

Ensure all communication aligns with brand positioning and audience

  1. Content Repurposing & Coordination

Repurpose content for emails, website banners, offline catalogs, and retail marketing

Coordinate across teams to ensure visual and narrative consistency

What You'll Need

Education

Bachelor's in Mass Media, Communications, Fashion Marketing, or similar

Experience

4 to 7 years in content, social media, or digital storytelling roles

Prior experience in a fashion, lifestyle, or D2C brand preferred

Must-Have Skills

Excellent fashion and visual aesthetic sense

Strong experience with Instagram reels, content trends, and creator formats

Experience directing or producing shoots

Good copywriting instincts and brand storytelling ability

Tools: Canva, Figma, Google Sheets, Notion

Bonus: video editing (CapCut/VN), familiarity with analytics dashboards

Nice-to-Haves

Experience with influencer tools like Winkl, Collabstr

Exposure to SEO, email marketing, and WhatsApp flows

Comfortable managing junior content executives or freelancers

About Us

We're building a new-age fashion ecosystem under the House of Sero umbrella. Each brand we run has a unique identity and audience, but they all share a common mission: great design, great fit, and meaningful stories. We're lean, fast, and highly collaborative — and we're just getting started.

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