Marketing & Growth Specialist

Job description

Hiring Alert: Marketing & Growth Specialist – Launch Your Career with AssessHub

Role – Marketing & Growth Specialist

Location: Andheri (East), Mumbai – Right next to WEH Metro Station for easy access.

Experience: 1-2 years

Salary: Up to ₹5 LPA – Uncapped growth opportunities.

Responsibilities

• Enable and empower SDRs by creating marketing workflows, content assets, and lead intelligence that streamline outreach and improve conversion across the sales funnel.
• Own the entire digital marketing funnel—from awareness to consideration to conversion—by creating assets, campaigns, and workflows that drive qualified leads and revenue.
• Build segmented prospect lists to support targeted campaigns and lead nurturing workflows.
• Create compelling, conversion-focused content—emails, landing pages, social posts, carousels, and short-form videos.
• Own and manage social media campaigns (LinkedIn, Instagram, etc.), aligning messaging with business goals and measuring performance.
• Plan and execute email marketing campaigns including segmentation, personalization, automation, and performance tracking.
• Build and manage paid ad campaigns on digital platforms to attract and convert ideal prospects.
• Use marketing automation to streamline workflows, nurture leads, and support the SDR/sales team.
• Design collaboration workflows with SDRs including lead scoring, qualification criteria, and campaign feedback loops.
• Regularly update website content (WordPress) and apply basic SEO and CRO best practices.
• Ensure a seamless user experience across landing pages, campaigns, and website touchpoints to improve conversions.
• Analyze marketing KPIs (CTR, CPC, CPM, conversion rates) and suggest optimizations to improve ROI.
• Be well-versed in using AI-powered tools to create content, generate campaign ideas, automate outreach, and increase efficiency.

Who Are We Looking For?

• Ambitious individuals who thrive in a fast-paced environment.
• 1-2 years of experience in software sales, presales, or client-facing roles—now looking to grow in a digital marketing role.
• Strong written communication and storytelling skills.
• A proactive mindset—comfortable working with goals, experiments, and creative freedom.
• Comfortable with digital tools, automation workflows, and modern marketing stacks.
• Passionate about building campaigns, testing ideas, and learning fast.

AssessHub, a new-age SAAS AI-driven conversational assessment platform, we help companies scientifically evaluate talent for job-relevant skills and predict performance, enabling smarter hiring decisions and measurable success. We're looking for a Digital Marketing Executive who has a knack for storytelling, understands the buyer journey, and is excited to build high-impact marketing campaigns using content, email, social media, and automation tools. If you've done sales or presales in a software company and want to pivot into growth marketing—this is your chance

Why Join AssessHub?

• · Impact at Scale: Shape the marketing engine that powers revenue for India's leading AI-driven talent intelligence platform.
• Cross-Functional Exposure: Collaborate directly with founders, SDRs, designers, and product teams to drive go-to-market success.
• Learning & Growth: Access top-tier certifications, hands-on training, and mentorship. Master new-age tools and grow fast.
• Performance Culture: Recognition, rewards, and uncapped opportunities based on outcomes—not hierarchy.
• Great Team Vibes: A high-energy, collaborative culture with regular knowledge-sharing sessions, team events, and monthly celebrations

Job Type: Full-time

Pay: ₹450, ₹500,000.00 per year

Benefits:

• Paid time off

Work Location: In person