
Admission Counsellor
1 day ago
Role Overview
We are looking for a motivated and result-oriented
Admission Counsellor
who will be responsible for managing the complete admission process, from handling parent inquiries to converting leads into admissions. The role requires strong communication, convincing ability, and a customer-centric approach to ensure excellent parent experience and achievement of admission targets.
Key Responsibilities
Lead Management & Conversion
- Handle incoming admission inquiries through calls, emails, walk-ins, and online platforms.
- Maintain and update CRM/lead management systems regularly.
- Proactively follow up with leads and nurture them through the admission funnel.
- Achieve monthly and annual admission targets.
Parent Counselling & Engagement
- Conduct counselling sessions with prospective parents, explaining the school's value proposition, curriculum, facilities, and USPs.
- Address queries, concerns, and objections of parents effectively.
- Build a strong rapport and provide a personalized experience to every parent.
Admission Process & Coordination
- Assist parents with application forms, documentation, and admission formalities.
- Coordinate with the academic, administration, and finance teams to ensure a smooth onboarding process.
- Organize school tours for prospective parents and students.
Marketing & Outreach Support
- Support in school events, open houses, and parent orientation programs.
- Collaborate with the marketing team for lead-generation campaigns.
- Represent the school in external events, exhibitions, and fairs when required.
Reporting & Analysis
- Maintain records of enquiries, conversions, and admission status reports.
- Track performance against targets and provide weekly/monthly updates to management.
- Share parent feedback and market insights with the leadership team.
Qualifications & Skills
- Bachelor's degree in any discipline (MBA/PG in Sales & Marketing preferred).
- 2–5 years of experience in sales, counselling, or admissions (education sector preferred).
- Strong communication and interpersonal skills in English and local language.
- Result-oriented with proven ability to meet targets.
- Pleasant personality with good presentation skills.
- Proficiency in MS Office, CRM tools, and lead management systems.
KPIs / Performance Metrics
- Achievement of
monthly/annual admission targets
. - Lead-to-admission conversion rate
. - Quality of parent counselling sessions
(measured via feedback/surveys). - Timeliness and accuracy of CRM/lead data management.
- Contribution to school events and marketing initiatives.
What We Offer
- Competitive fixed salary with attractive performance-based incentives.
- Opportunity to represent a reputed school brand.
- Professional growth in a fast-paced and collaborative environment.
- Exposure to admissions, sales, and parent engagement strategies.
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