Field Marketing Executive

3 days ago

Jhalaria Indore Madhya Pradesh, India stargate-e-learning pvt ltd Full time ₹ 1,20,000 - ₹ 2,40,000 per year

Job Summary

Responsible for generating admissions and brand visibility for the institute through field marketing, counseling, lead follow-up, school/college tie-ups, digital promotions and closing enrollments across segments:

  • CA/CS/CMA Coaching
  • NEET-JEE
  • Tuition Classes (11th–12th)

Key Responsibilities) Lead Generation & Field Marketing

  • Conduct door-to-door awareness in residential colonies & societies
  • Visit schools, colleges, coaching zones for tie-ups & seminars
  • Conduct pamphlet distribution, standee placement & local activations
  • Organise demo classes, parent meets, education fairs & career talks
  • Maintain daily lead database & visit reports

B) Digital & Tele Marketing

  • Run WhatsApp / Facebook / Instagram local campaigns
  • Handle inbound inquiries from Google ads, Justdial, WhatsApp, calls
  • Do outbound calling & follow-ups until admission is closed
  • Maintain CRM / Excel sheets of leads & follow-up status

C) Counseling & Admission Closure

  • Counsel parents & students on course structure, fees & benefits
  • Conduct campus tour and explain differentiators
  • Negotiate & finalize admissions as per monthly targets
  • Ensure fee payment and documentation completion

D) Institutional & Corporate Tie-Ups

  • Tie-ups with schools for 11–12 PCM/Commerce tuition batches
  • Tie-ups with colleges for CA/CS/CMA foundation students
  • Tie-ups with preschools / societies for referral admissions
  • Develop referral programs & franchise inquiries (if needed)

E) Reporting & Targets

  • Achieve monthly admission targets for each category
  • Submit daily MIS — leads, visits, conversions, pending cases
  • Competitor tracking — fees, offers, marketing activities

Required Skills

  • Strong communication & convincing skills
  • Local area knowledge & field marketing experience
  • Parent/student counseling ability
  • Basic computer + WhatsApp marketing + Excel
  • Confident, target-oriented & self-driven

Qualification

  • Minimum Graduate (Any stream)
  • Experience in education marketing preferred (not mandatory)

Work Mode

  • Field + Office (70% field marketing, 30% counseling & follow-up)
  • 6 days working – Sunday off / or as per institute policy

KPIs (Evaluation Metrics)

  • Number of leads generated (daily/weekly)
  • Number of school/college tie-ups
  • Number of walk-ins / counseling sessions
  • Admission closures & fee collections
  • Cost per admission (ROI on activities)

Salary & Incentives

  • Fixed salary as per market
  • Admission incentive per conversion
  • Bonus on achieving monthly targets

Job Types: Full-time, Permanent

Pay: From ₹12,000.00 per month

Benefits:

  • Flexible schedule
  • Paid sick time

Work Location: In person

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