Trade Marketing Specialist

3 days ago

Chennai, Tamil Nadu, India HyFun Foods Full time ₹ 9,00,000 - ₹ 12,00,000 per year

The Trade Marketing Manager will be responsible for developing and executing trade marketing strategies tailored for the B2B foodservice sector. This role will focus on driving brand growth, increasing market share, and enhancing customer engagement through effective trade marketing initiatives

Experience: 4-8 Years

Roles and Responsibility:

Trade Marketing Strategy:

Develop and implement comprehensive trade marketing plans and strategies to drive brand visibility and growth in the B2B foodservice sector.

Analyze market trends, customer needs, and competitive landscape to inform strategic planning.

Campaign Management:

Design and execute trade marketing campaigns and promotions, including product launches, trade shows, and regional events.

Collaborate with sales teams to ensure alignment between trade marketing initiatives and sales objectives.

Customer Relationship Management:

Build and maintain strong relationships with Channel and foodservice operators.

Provide training and support to partners to ensure effective product positioning and merchandising.

Market Research & Analysis:

Conduct market research to identify opportunities and challenges within the B2B foodservice industry.

Monitor and report on campaign performance, market trends, and competitive activity.

Brand Management:

Ensure consistent brand messaging and positioning across all trade marketing activities.

Develop marketing materials and collateral tailored to the needs of B2B customers.

Budget Management:

Manage trade marketing budgets effectively, ensuring optimal allocation of resources for maximum ROI.

Track and report on budget expenditures and campaign outcomes.

Cross-Functional Collaboration:

Work closely with product development, sales, and supply chain teams to align trade marketing efforts with overall business goals.

Collaborate with external agencies and vendors as needed to execute marketing programs.

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