Email Marketing Lead

1 day ago

India Learntastic Full time ₹ 15,00,000 - ₹ 25,00,000 per year
About LearnTastic

Learntastic is an online platform offering regulatory-approved training and certification courses for both individuals and organizations. It provides a variety of courses, including healthcare and mental health, and focuses on creating "extraordinary learning experiences" through immersive, self-paced materials.

Role Overview

As the Email Marketing Lead at LearnTastic, you'll own the end-to-end execution of our email and SMS marketing programs—from campaign strategy and audience segmentation to automation, deliverability, and performance optimization. You'll be the go-to expert for crafting engaging lifecycle communications that drive user engagement, retention, and revenue growth.

This role combines strategy, creative collaboration, and data-driven optimization—perfect for someone who enjoys building scalable marketing programs with measurable impact.

Key Responsibilities 1. Email Marketing Strategy & Execution
  • Plan, execute, and optimize LearnTastic's email campaigns across the user journey (onboarding, engagement, upsell, renewal, reactivation).
  • Maintain an ongoing email calendar aligned with marketing and product launches.
  • Collaborate with design and content teams to create on-brand, conversion-oriented email copy and visuals.
  • Segment audiences using behavioral, demographic, and engagement data.
  • Set up and analyze A/B tests for subject lines, content, and send times.
  • Track and report on key metrics—Open Rate, CTR, CTOR, Conversions, Unsubscribes—through automated dashboards.
2. Deliverability & Engagement Optimization
  • Audit and maintain email deliverability standards (SPF, DKIM, DMARC, sender reputation).
  • Monitor and improve inbox placement and open rates through continuous testing and domain health checks.
  • Identify disengaged segments and execute reactivation or suppression strategies.
  • Leverage personalization and dynamic content to increase engagement and relevance.
3. Automation & Lifecycle Journeys
  • Build and maintain automated journeys for:
    • User onboarding
    • Abandoned cart/course reminders
    • Upsell and cross-sell flows
    • Renewals and certification nudges
    • Inactive user win-backs
  • Collaborate with the tech and product teams to ensure data accuracy and CRM integration (HubSpot, Klaviyo, Mailchimp, or similar).
  • Implement and monitor event-based triggers and lead scoring models.
4. SMS & WhatsApp Marketing
  • Support the design and execution of SMS/WhatsApp drip campaigns to complement email programs.
  • Ensure compliance with opt-in, frequency, and DND regulations.
  • Track delivery, engagement, and conversion performance across channels.
5. Collaboration & Reporting
  • Partner cross-functionally with paid media, CRM, and analytics teams to align campaigns and measure full-funnel impact (CAC, LTV, Retention).
  • Present campaign insights and recommendations to marketing leadership.
  • Contribute to process improvements and best practices in testing, frequency, and messaging strategy.
Qualifications
  • 5–8 years of experience in Email Marketing, CRM, or Lifecycle Marketing (EdTech, SaaS, or Ecommerce preferred).
  • Proficiency in major ESPs (HubSpot, Klaviyo, ActiveCampaign, Brevo, or equivalent).
  • Strong grasp of deliverability optimization and authentication protocols (SPF, DKIM, DMARC).
  • Proven ability to manage segmentation, automation, and personalization at scale.
  • Analytical mindset with experience using GA4, Looker Studio, or similar reporting tools.
  • Excellent writing and editing skills with an eye for persuasive, conversion-friendly content.
  • Understanding of SMS marketing best practices and compliance standards.
What You'll Bring
  • A passion for data-driven storytelling and customer engagement.
  • The ability to blend creativity with performance-focused execution.
  • A test-and-learn mindset—constantly experimenting to improve results.

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