Marketing Manager

2 weeks ago

Ahmedabad, Gujarat, India Adani Enterprises Ltd Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Marketing Manager

  • Brand and Positioning
    • Shape and maintain consistent messaging across all platforms that highlights our niche in OT cybersecurity.
    • Develop productized messaging for DFIR, IDAM, Engineering, Delivery, and MSSP services aligned to industry trends.
  • Content and Thought Leadership
    • Drive the creation of whitepapers, case studies, blogs, analyst briefings, and executive talking points.
    • Collaborate with SMEs and service heads to publish technical content for OT/IT audiences.
  • Digital Marketing and Demand Generation
    • Plan and execute digital campaigns (LinkedIn, email marketing, SEO/SEM) to support lead generation and partner outreach.
    • Maintain and optimize the company website and digital assets with clear CTAs and service offerings.
  • Partner and Field Marketing
    • Support joint GTM efforts with technology partners and OEMs through co-branded assets, webinars, and partner events.
    • Develop sales enablement material including pitch decks, brochures, solution one-pagers, and video explainers.
  • Events and Thought Leadership
    • Organize participation in cybersecurity conferences, webinars, CISO roundtables, and client workshops.
    • Manage speaking opportunities and press coverage for senior leaders.
  • Marketing Ops and Metrics
    • Manage campaign calendars, budgets, and vendors (creative, media, PR).
    • Track KPIs such as MQLs, website traffic, engagement rates, campaign ROI, and brand sentiment.

Skills:

  • Excellent written and visual storytelling skills.
  • Strong command of content marketing, digital tools (Google Analytics, SEMrush, LinkedIn Campaign Manager), and CRM (Salesforce, HubSpot).
  • Proficient in managing agencies, events, and media relationships.
  • Collaborative, with the ability to work across technical and business teams.

Personality Traits

  • Creative and customer-obsessed
  • Strong ownership and bias for execution
  • Analytical mindset with a keen eye for storytelling
  • Adaptable in high-growth and evolving business environments
  • Able to represent the brand externally with confidence

Qualifications:

  • Bachelor's/Master's degree in Marketing, Communications, or Business Administration.
  • Certifications in digital marketing, HubSpot, or SEO/SEM tools preferred.

Experience:

  • 8 + years of experience in B2B marketing, preferably in cybersecurity, IT services, or industrial tech.
  • Experience working in or marketing to critical infrastructure sectors like energy, manufacturing, transport, or utilities is highly desirable.
  • Strong exposure to marketing enterprise services vs. just product offerings.
Experience LevelMid Level

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