Sales Officer-Modern Trade

7 days ago

Lucknow, Uttar Pradesh, India RSPL Group Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Sales & Revenue Generation

  • Achieve Sales Targets: Meet or exceed monthly, quarterly, and annual sales targets for the assigned modern trade accounts.
  • Drive Sales Growth: Develop and implement sales strategies to increase market share, product visibility, and sales volume within modern trade outlets.
  • Negotiate and Secure Deals: Negotiate trade terms, pricing, promotions, and contracts with key retail buyers and category managers.

  • Business Development: Identify and secure new modern trade outlets or chains to expand the company's presence.

  • Account & Relationship Management

  • Build Strong Relationships: Establish and maintain long-term, favorable relationships with key stakeholders at retail chains, including store managers, buyers, and operational staff.

  • Serve as a Point of Contact: Act as the primary liaison between the company and the modern trade accounts, addressing their needs, concerns, and inquiries.

  • Collaborate with Internal Teams: Work closely with the marketing, supply chain, and finance teams to ensure seamless execution of promotions, product launches, and order fulfillment.

  • Merchandising & In-Store Execution

  • Ensure Product Availability and Visibility: Monitor stock levels and ensure optimal product placement, display, and shelving.

  • Implement Merchandising Plans: Execute promotional activities, in-store campaigns, and point-of-sale material (POSM) placements to maximize brand visibility and consumer engagement.
  • Maintain Shelf Share: Work to increase the "share of shelf" for the company's products within the designated category.

  • Manage FIFO: Ensure proper stock rotation (First-In, First-Out) to minimize product expiry and wastage.

  • Market Analysis & Reporting

  • Monitor Market Trends: Conduct regular market visits to assess performance, gather insights, and stay updated on competitor activities, pricing, and promotions.

  • Analyze Sales Data: Track and analyze sales data, performance metrics, and consumer behavior to identify opportunities and areas for improvement.

  • Generate Reports: Prepare and submit regular sales reports, forecasts, and market intelligence reports to management.

  • Operational Duties

  • Order Management: Process and manage sales orders efficiently and accurately to ensure timely delivery of products.

  • Resolve Issues: Address and resolve customer complaints, operational issues, and supply chain challenges promptly.
  • Credit & Collection: Follow up on customer payments and manage account receivables to ensure timely collection of dues.

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