Public Relations Occupations

2 hours ago

Bengaluru, Karnataka, India 6d229d6e-f6ad-4d1b-be4b-7e27104e5b81 Full time ₹ 60,00,000 - ₹ 84,00,000 per year

A Public Relations (PR) Officer in the hospitality industry manages the public image of establishments like hotels by building relationships with the media, guests, and community to create a positive reputation. Key responsibilities include strategic storytelling, media outreach, handling social media, and crisis communication to differentiate the brand and attract customers. They act as a liaison, shaping public perception through proactive and reactive strategies.

Key responsibilities

  • Brand management: Shaping a hotel's or hospitality brand's identity and ensuring a positive public perception through strategic storytelling.
  • Media relations: Building and maintaining relationships with media outlets, journalists, and influencers to secure favorable publicity.
  • Content creation: Developing press releases, social media content, and other communications to tell the brand's story and connect with audiences.
  • Event management: Organizing promotional events, press tours, and conferences to generate buzz and publicity.
  • Crisis communication: Responding to negative news, bad reviews, or other challenging situations to protect the brand's reputation.
  • Stakeholder relations: Fostering strong relationships with guests, the local community, and other stakeholders.

Essential skills and qualifications

  • Communication skills: Excellent verbal and written communication skills are crucial for crafting messages and representing the brand.
  • Strategic thinking: Developing and implementing PR plans, including budgets and timelines, to achieve business objectives.
  • Interpersonal skills: A friendly and confident personality is beneficial for building relationships.
  • Education: A bachelor's degree is often the minimum requirement, with a master's degree and extensive experience preferred for high-level positions.
  • Adaptability: The role may require working irregular hours, especially during events or crises.

Job Type: Full-time

Pay: ₹40, ₹70,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Food provided
  • Health insurance
  • Paid sick time
  • Paid time off
  • Provident Fund

Work Location: In person

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