Line Producer

About Dentsu India:

Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, Dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of Dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

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Role summary:

Job Title:
Line Producer

Location: Mumbai

Total experience:
4+ yrs

Role Overview:

The role will be responsible for translating creative ideas into executable production plans. This includes end-to-end oversight of budgets, scheduling, logistics, crew management, and on-ground execution for branded content, digital films, and integrated campaigns.

The role demands strong organizational skills, production expertise, and a deep understanding of both creative and operational workflows within a modern content studio or agency setup.

Key Responsibilities:

1. Pre-Production Planning

• Collaborate with creative directors, producers, and clients to understand the project scope, timelines, and deliverables.
• Break down scripts, treatments, and concepts into production requirements — including crew, equipment, locations, and post needs.
• Prepare detailed production budgets and schedules, ensuring feasibility within client constraints.
• Identify and onboard directors, DOPs, stylists, production designers, and other key crew members.
• Manage casting, location scouting, and permissions in coordination with the creative and production teams.
• Conduct pre-production meetings (PPMs) and ensure all creative and logistical elements are aligned.

2. Production Management

• Oversee all aspects of on-ground shoot execution, ensuring adherence to schedules, budgets, and creative vision.
• Supervise crew, vendors, and talent during shoots, maintaining smooth coordination between all departments.
• Troubleshoot on-set challenges proactively from technical glitches to logistic bottlenecks.
• Ensure compliance with safety, legal, and company policies during all shoots.
• Maintain clear communication between creative, client, and production stakeholders throughout the shoot.

3. Budgeting & Financial Management

• Create, track, and manage production budgets, including cost estimations, approvals, and reconciliations.
• Negotiate vendor rates, crew costs, and logistics expenses to ensure maximum cost efficiency without compromising quality.
• Handle expense tracking, billing documentation, and closure reports for all projects.

4. Vendor & Resource Management

• Build and maintain strong relationships with production vendors, studios, equipment houses, and freelancers.
• Oversee equipment rentals, logistics partners, catering, and transportation arrangements.
• Maintain a database of reliable production partners and crew for future projects.

5. Post-Production Coordination

• Work with editors, colorists teams to ensure timely and high-quality delivery.
• Track versioning, client feedback, and delivery milestones.
• Ensure all raw footage, assets, and backups are properly archived and organized.

6. Client & Internal Collaboration

• Act as the operational bridge between the client, agency, and production crew.
• Participate in client calls, share production updates, and manage expectations throughout the process.
• Collaborate with content strategists, creative directors, and account managers for project alignment.

Qualifications & Skills:

• Education:
  Graduate degree in Film Production, Mass Communication, or related field (preferred).
• Experience:
  4–8 years of experience as a Line Producer or Production Manager in advertising, digital content, or film.
• Proven track record in managing shoots across formats like branded films, digital series, influencer videos, fashion films, or commercials.
• Strong understanding of production workflows, budgeting, and scheduling.
• Excellent organizational and multitasking skills with an eye for detail.
• Strong vendor, crew, and talent management skills.
• Proficiency in MS Excel, Google Sheets, and production management tools.
• Calm under pressure, solution-oriented, and capable of handling multiple projects simultaneously.
• Strong communication and interpersonal skills able to balance creative sensibilities with production realities.

Preferred Background:

• Experience working in a
  creative agency, production house, or digital content studio.
• Familiarity with
  digital-first formats
  and
  creator-driven content.
• Prior exposure to
  fashion, lifestyle, or branded entertainment
  projects is a plus.

Employment Type: Full Time

Location: Mumbai (Andheri)