Senior Digital Marketer

1 week ago

Chennai, Tamil Nadu, India CustomerLabs Full time US$ 90,000 - US$ 1,20,000 per year
Job Title: Sr.Digital Marketer – Paid Media (International Education)

Location:Teynampet 
Department: Marketing Service
Type: Full-time

About Us:  At MassCampaigns(a unit of Customerlabs), we believe in working with clients with a long-term vision of making their brands go from "Unknown" to "Well-known" by providing top-class Creative and Digital Marketing services. A fun place to work and believe in giving full ownership to people

About the Role:

We are seeking a results-driven, detail-obsessed Performance Marketer to lead our paid media campaigns across Meta (Facebook & Instagram) and LinkedIn, focused on promoting international education programs to global student audiences.

This is a high-impact role for someone who not only thrives on campaign performance but also takes end-to-end ownership of strategy, execution, optimization, and reporting. The ideal candidate has fluent English communication skills, a sharp eye for detail, and a deep understanding of how international students discover and choose their education paths.

Key Responsibilities: Campaign Ownership & Execution

Plan, launch, and manage full-funnel paid campaigns targeting prospective international students across Meta and LinkedIn.

Own every aspect of the campaign lifecycle—from targeting and creative briefing to tracking and daily optimization.

Localize messaging and audience strategies for different regions (e.g., India, Southeast Asia, Africa, Middle East).

Audience Targeting & Messaging

Build precise audience segments using demographic, behavioral, and interest-based data to reach high-intent students.

Craft campaign strategies aligned with country-specific admissions cycles, course trends, and student motivations.

Collaborate with content and creative teams to develop compelling, on-brand ad copy and visuals with cultural nuance.


Performance Optimization

Optimize campaigns in real time for KPIs such as CPL, CAC, ROAS, CTR, and lead-to-application conversion rates.

Conduct rigorous A/B tests on creative formats, messaging, targeting, and landing pages.
Use detailed reporting to identify underperformance early and act swiftly.

Flawless Tracking & Reporting

Set up and maintain ad tracking infrastructure including Meta Pixel, LinkedIn Insight Tag, UTM parameters, and event tracking.

Deliver clear, structured performance reports weekly and monthly—with insights, not just data.

Communicate campaign results and learnings clearly and professionally to both internal and external stakeholders.

Budget & Growth Management

Manage monthly and quarterly paid media budgets with discipline and ROI focus.

Spot opportunities for scaling campaigns in high-performing geographies and courses.

Proactively identify gaps or friction in the student funnel and suggest paid media solutions.


What We're Looking For:
3+ years of hands-on experience running performance marketing campaigns on Meta and LinkedIn for B2C audiences.

Prior experience in international education, edtech, or student recruitment (preferred but not mandatory).

Excellent written and spoken English communication skills—you'll be crafting and reviewing copy that resonates globally.

Strong attention to detail—your campaigns are always clean, consistent, and accurately tracked.

Deep understanding of performance metrics, digital funnels, and campaign attribution.

A go-getter mindset—self-driven, accountable, and eager to improve results without needing direction.


Nice to Have:

Experience working with multi-region or multilingual campaigns.

Familiarity with tools like HubSpot, LeadSquared, Salesforce, or any CRM.

Meta Blueprint or LinkedIn Ads certification.

Experience running campaigns for UK, US, Canada, Ireland, or Australia-bound student cohorts.


  • Digital Marketing Manager

    1 week ago

    Chennai, Tamil Nadu, India Adspace Digital Full time

    ADSPACE IS HIRING | DIGITAL MARKETING MANAGER (Facebook Ads & Google Ads) Adspace is looking for a Digital Marketing Manager to lead our Facebook Ads & Google Ads strategies. If you are passionate about performance marketing, data-driven growth, and innovative digital campaigns, this is your chance to shine ResponsibilitiesDevelop and execute data-driven...

  • Senior Digital Marketing Manager Position

    4 days ago

    Chennai, Tamil Nadu, India beBeeDigitalMarketing Full time

    Senior Digital Marketing ManagerAt Juniper Hotels, we're seeking an experienced Senior Digital Marketing Manager to lead our digital strategy and drive performance marketing initiatives.The ideal candidate will possess a strong understanding of paid media, performance marketing tools, and digital analytics. They will be responsible for managing all digital...

  • Digital Marketing Manager

    3 weeks ago

    Chennai, Tamil Nadu, India 4M Digital marketing Full time

    Company DescriptionAt 4M Digital Marketing, we specialize in creating powerful, result-oriented digital strategies that drive business growth. As a full-service digital marketing agency, we help brands establish a strong online presence through expert solutions in SEO, PPC advertising, social media marketing, content marketing, and web design. Led by...

  • Digital Marketing Manager

    2 weeks ago

    Chennai, Tamil Nadu, India 4M Digital marketing Full time

    Company Description At 4M Digital Marketing , we specialize in creating powerful, result-oriented digital strategies that drive business growth. As a full-service digital marketing agency, we help brands establish a strong online presence through expert solutions in SEO, PPC advertising, social media marketing, content marketing, and web design . Led by...

  • Digital Marketing Manager

    2 weeks ago

    Chennai, Tamil Nadu, India 4M Digital marketing Full time

    Company DescriptionAt 4M Digital Marketing, we specialize in creating powerful, result-oriented digital strategies that drive business growth. As a full-service digital marketing agency, we help brands establish a strong online presence through expert solutions in SEO, PPC advertising, social media marketing, content marketing, and web design. Led by...

  • Senior Graphic Designer

    1 week ago

    Chennai, Tamil Nadu, India Spinta Digital Full time

    Company Description At Spinta Digital, we are catalysts of transformation, propelling brands to new heights through our commitment to branding, creative media, marketing, and technology. We specialize in crafting compelling narratives and iconic visual identities, utilizing cutting-edge technology to ensure your brand resonates and engages in today's...

  • Senior Creative Director

    2 days ago

    Chennai, Tamil Nadu, India beBeeDesign Full time

    Job Title: Senior Creative DirectorJob Summary:The role of the Senior Creative Director is to lead the development of innovative and effective marketing strategies that drive business growth.Key Responsibilities:Collaborate with cross-functional teams to create campaigns that meet business objectivesDevelop go-to-market communication practices for digital...

  • Affiliate Marketing Manager

    4 weeks ago

    Chennai, Tamil Nadu, India UMM Digital Full time

    Job Title: Affiliate Marketing Manager – Gaming PromotionsLocation: Delhi, India (On-site for the first 3 months, then flexible/hybrid)Industry: GamingFunction: Digital Marketing / Affiliate MarketingSeniority Level: ManagerEmployment Type: Full-timeRole Overview:We are seeking a high-performing Affiliate Marketing Manager with a proven track record in...

  • Senior Digital Marketer

    3 weeks ago

    Chennai, Tamil Nadu, India GtmVerse Full time

    About us :GTMVerse is your go-to-market engine designed for SaaS teams who want results — not fluff. From positioning to paid campaigns, SEO to storytelling — our team plugs in where you need firepower the most. Whether you're launching, scaling, or repositioning, we bring the strategy, systems, and speed to win your market.What you'll be doing:- Plan...

  • Senior Digital Marketing Specialist

    2 days ago

    Chennai, Tamil Nadu, India beBeeMarketing Full time US$ 1,00,000 - US$ 1,30,000

    As a Senior Digital Marketing Associate, you will be responsible for developing and executing data-driven performance strategies for paid search and social campaigns.About the RoleCampaign Strategy: Develop data-driven performance strategies, A/B testing, and campaign optimization to maximize ROI. Monitor campaigns to ensure alignment with goals.Campaign...