Marketing Specialist

2 weeks ago

Hyderabad, Telangana, India Into Full time ₹ 3,00,000 - ₹ 5,00,000 per year

Job Title:
Marketing Specialist

Location:
Hyderabad (In-office)

Experience:
1–3 years

Salary:
₹3,00,000 – ₹5,00,000 per annum

Timings:
10:00 AM – 6:30 PM, Monday to Friday

About the Role

We're looking for a hands-on, creative, and detail-oriented
Marketing Specialist
to join our growing beauty brand. This is an all-rounder role where you'll be involved in everything from content and campaigns to offline events. If you're passionate about beauty, have an eye for design, and love building from the ground up — this role is for you.

Key Responsibilities

Marketing Strategy

  • Work closely with the founder to develop marketing plans aligned with brand goals and customer insights
  • Support new product development with market research, trend tracking, and competitor analysis

Content & Campaigns

  • Plan, shoot and execute in-house content for social media, emailers, website, and influencer collaborations
  • Work with external partners to run paid ad campaigns (Meta/Google) and assist with performance tracking
  • Monitor metrics across platforms and suggest improvements to boost engagement and conversion. Support go-to-market strategies for new launches

Product Launches

  • Coordinate shoots for product launches, create briefs, and manage editing and publishing
  • Support go-to-market strategies for new launches. Plan campaigns for pricing, positioning, and promotional rollout

Brand Management

  • Ensure consistency in branding across all channels — packaging, digital, website, and events
  • Review creatives and maintain alignment with the brand's tone, aesthetic, and storytelling

Offline Events & Collaborations

  • Identify and plan for exhibitions, pop-ups, and other offline opportunities
  • Coordinate logistics, manage stall setup, and represent the brand
  • Handle on-ground sales, product demos, and customer engagement (independently, if required)

Order Fulfillment & Customer Support

  • Handle
    order packing, labeling, and dispatch coordination
  • Ensure timely and accurate fulfillment while addressing basic customer queries and post-order communication

Influencer & PR Outreach

  • Identify and manage seeding with relevant influencers, creators, and PR contacts
  • Maintain outreach trackers and follow-ups for visibility and brand credibility

Qualifications

  • Bachelor's degree in Marketing, Design, Business, or related field
  • 1–3 years of experience in marketing, preferably in skincare, beauty, or D2C/e-commerce
  • Strong content sensibility and comfort with tools like Canva, Instagram, and email platforms
  • Organized, proactive, and excited to work in a fast-paced startup
  • Passion for skincare, beauty trends, and building meaningful brands from scratch

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